toothsi by makeO, Virat and Anushka show that fixing misaligned teeth is easy-peasy

toothsi by makeO, India’s leading clear aligner brand, recently rolled out its first campaign with brand ambassadors Anushka Sharma and Virat Kohli. The campaign features the celebrity couple demonstrating how easy-peasy teeth alignment is with toothsi by makeO’s affordable and hassle-free clear aligners. The idea behind the ad seems simple enough: show people how the company’s aligners simplify the tedious process of correcting teeth misalignment and that too without burning a big hole in one’s pocket.

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The easy-peasy proposition

In a country where teeth misalignment and smile issues aren’t discussed nearly enough, toothsi by makeO has taken on the responsibility to not only get people talking about such problems more openly, but also help correct these dental concerns quickly and without a fuss.

The campaign is based on the idea that delivery apps make life easy, thanks to the pace with which they are able to deliver precisely what customers need. To demonstrate its point, toothsi by makeO integrated Swiggy’s ‘Gulab Jamun Uncle’ in their recent campaign. The ad features Virat and Anushka suggesting to the loveable Gulab Jamun Uncle that just like ordering your favourite meal through a food delivery app, so is fixing teeth misalignment!

Watch the ad film:

The campaign, then, drives home the idea that one can start their smile correction journey with toothsi by makeO’s clear aligners just as quickly. The availability of the service through the makeO app, of course, adds to the pace of the process.

The brand says the decision to integrate Gulab Jamun Uncle in the campaign was driven by the fact that both Swiggy and the character are quite relatable. So, it comes as no surprise to see that the campaign has already attracted the attention of netizens and continues to drive forth the key message through its creative approach and innovative execution.

While the campaign focuses on the ease and pace of treatment, we would be remiss if we did not mention the brand’s other key areas of strengths, such as the fact that the treatments offered by toothsi by makeO are supervised by expert orthodontists from start to finish and that they let you easily book appointments.  Oh and did we mention that toothsi by makeO’s aligners are made using CE- and FDA-approved sheets in an ISO certified lab? The brand also has a network comprising 5,000 dental partners across India, further demonstrating the brand’s commitment to its customers. What’s not to love, right?

For more information about toothsi by makeO, head here.