TooYumm! appoints Curativity as their brand partner after a multiagency pitch

Curativity has been chosen as their brand partner for TooYumm!'s snacking portfolio  after a multi-agency pitch. To Yumm! was launched in 2017, and in the last few years it  has achieved significant share in the Indian snacking industry. Curativity has been  entrusted with the responsibility to play a pivotal role in shaping the brand positioning for  the entire snacking portfolio.  

Speaking about the partnership, Rajeev Khandelwal, Chief Executive  Officer, Guiltfree Industries Ltd, RPSG FMCG, said, “TooYumm! is a fast  growing brand which has always focused on relevant consumer needs in the  market and innovations to support it. Curativity, an ahead of the curve  platform will provide us access to the best in class talent across the spectrum 

of marketing services. The model of curated specialist teams for our specific  marketing requirements is a good match for TooYumm!” 

Virat Tandon Co-Founder, Curativity, said, “Partnering with TooYumm!  is an exciting opportunity for us. TooYumm! has a fantastic challenger  mentality and their innovative approach has helped them create significant  success in a short time. It’s a fiercely competitive category and with the  ambitious goals set by the company for the future, this is going to be one  helluva ride. We look forward to bringing the best of Curativity to shape the  brand’s agenda.”