Topline IRS 2011 Q1 data released

The much awaited IRS data for the Qtr 1 2011 has been shared by Hansa Research and Media Users Research Council ( MRUC) today the 17th June 2011.On the face of it data does not show much changes in the top line.Dainik Jagran still remains the No 1 most read daily followed by Dainik Bhaskar and Hindustan.Times of India finds the coveted space amongst the top ten dailies.

Hindi daily Dainik Jagran is the number one daily across the country in terms of Average Readership figure (AIR). The daily's AIR is at 15,910,000 compared to its IRS 2010 Q4 AIR of 16,066,000. The number two position is taken by the daily's closest competition Dainik Bhaskar. Dainik Bhaskar's AIR has increased to 14,016,000.

Third on the charts is Hindustan which has grown from an AIR of 11,452,000 to 11,810,000. Malayala Manorama sees a slight rise with an AIR of 99,38,000 but continues to be in the fourth position

Amar Ujala at number five has an increased AIR of 87,47,000. Marathi daily Lokmat with an AIR of 7,486,000 and has dropped from having 7,712,000 AIR in IRS 2010 Q4.

The Times of India has grown its AIR to 7,442,000 however is till at the number seven position. Rajasthan Patrika has dropped from 71,66,000 to 7,033,000 and has been pushed to the 9th position. Daily Thanthi is at number eight position with an increased AIR of 7,187,000.

Mathrubhumi is the tenth most read daily with an AIR of 68,00,000.