Transforming ordinary moments into extraordinary revelations

Challenging us to see the world from fresh perspectives and igniting conversations that matter, this week’s ad campaigns pushed boundaries. It gave new ways to connect, reflect, and rethink the familiar. It is reshaping our understanding of products and possibilities. Here are inspiring campaigns that will keep you awestruck. Bold witty and impactful campaigns that highlights the transformative impact of our solutions on daily life:

Googlies on Google

An ad campaign wherein a girl types in unconventional questions to google. Goolgle answers it all her questions, when she feels its time to have a deception or a turn away from the question

Pehle Pankha Phir Bijli

"Pehle Pankha Phir Bijli" (First Fan, Then Electricity), developed by Ogilvy India, tells the heartwarming story of a young boy who, against all odds and facing ridicule believes that first the fan will come then the electricity by Adani that doesn’t just make electricity from the environment but also make lives better and spread happiness. The ones who don’t just talk about it , but make it happen.




Lock Your Love Campaign

Proposal rings from Aukera embody the union of a couple’s path together. Emphasizing personal connection, heightening the beauty of the “yes” moment. The creation of the contest is Aukera’s dedication to proposal rings.




Don’t commit to any plans. IKEA Sale is on

Sometimes the best moments are the ones you don’t schedule. A magician’s assistant reappears happily at the IKEA Sale after vanishing. A retirement party is derailed when the boss is spotted at the IKEA Sale. In shopping the IKEA Sale, the campaign inspires spontaneity and joy.



Turning Dreams into Smiles with the BHIM App

The campaign involves asking kids to draw their dream toys, and with the user’s help, NPCI Bhim brings those wishes to life by gifting toys inspired by their creations




How to change your opponents tune ft. Shah Rukh Khan A23 Rummy 

India doesn’t have a shortage of rummy players, as we know how to change the game
 because here the brain will win.




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