TravelChacha.com's extensive radio promotion
The travel management company, Culture Holidays India's travel portal TravelChacha.com is running a full length song for its promotion.
As per the reports, the company says that their radio campaign is aimed at office-goers, who are already netizens and credit card holders and are its potential customers.
The company launched the campaign in September 2009 and will continue for another two to three months.
According to the information, the portal provides online car booking in around 200 Indian cities and has partnership with over 500 vendors. The site also has a tie up with 5000 Indian hotels and 7000 international hotels.
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