Tribhovandas Bhimji Zaveri gets a brand makeover

India's one of the leading gold brand Tribhovandas Bhimji Zaveri has given a facelift to its brand and is now adorning a new look.

As part of the rebranding exercise, the brand has launched a new logo embellished with a new tag line, 'The original since 1864', from November 17

The objective behind the rebranding exercise is to create a fresh identity that will embrace the present and future generations.

A fresh identity has been forged out of the earlier logo wherein each element of the logo has been designed with a purpose and meaning, claims the company.

The logo includes a flying bird that conveys the rise of 'TBZ-The Original' in creating more outlets, raising standard in designs and reaching to a wider set of audience.