Triton bags creative duties for A B Jewels

Triton Communications has won the creative duties of A B Jewels . The incumbent agency was Ochre Revival. The size of the business is estimated to be Rs 5 crores.

Giving the communications mandate to Triton, Manoj Soni expressed : "We at A B Jewels feel great pride in having teamed up with such a reputed national agency "Triton Communications' for achieving our goals and creating a strong brand. The width of the perspective and the length of the creativity showcased by the agency are incredible. We wish to convert our vision into a reality and succeed not just in terms of business but in making A B Jewels a National reputed brand ".

Mahesh Manjawala, Executive Director-Triton Ahmedabad says, A B Jewels has given us the complete responsibility and freedom to work on the brand. The brand "A B Jewels' has created a strong mind space of the target group and the challenge is now to enhance it further.

A B Jewels is one of the most reputed and trusted names in the jewellery industry of Gujarat since 1950. Started at Ratanpol as Arvindbhai Bechardas Jewelers, A B Jewels is a full fledged three storied jewellery mall for diamond, gold and silver jewellery, located at Shivranjani Coss Roads, Ahmedabad.