Tropical Agro appoints Streetlight Media to enhance communication strategy

Tropical Agrosystem (India) Pvt. Ltd., a prominent agri-tech enterprise and subsidiary of the esteemed Jhaver Group which has a business turnover exceeding USD 800 million and operations in 20 countries, has chosen Streetlight Media as its strategic communication partner. Headquartered in Chennai, Tropical Agro has selected Streetlight Media to oversee its brand communication, recognizing the agency's distinguished track record and its dedicated team in Chennai.

Established in 1969, Tropical Agro leads the Indian crop protection and plant nutrition industry, covering both Chemical and Organic segments. Committed to uplifting farming communities nationwide, the company's decision to collaborate with Streetlight Media is founded on the agency's extensive rural outreach, unwavering commitments, and demonstrated ability to deliver strategic results.

Under this partnership, Streetlight Media will develop and execute an innovative communication strategy for Tropical Agro, effectively engaging with media outlets in major cities and rural regions alike. Leveraging its profound understanding of the Indian agricultural landscape, the agency will highlight the efficacy of each product in enhancing agricultural yields, strengthening the brand's reputation, expanding market presence, and fostering robust connections with the target audience.

Chandrika Rodrigues, General Manager – Branding & Communication at Tropical Agrosystem (India) Pvt. Ltd., expressed confidence in Streetlight Media, citing their exceptional track record observed during her tenure at Mahindra Lifespace Developers Ltd. She emphasized the agency's unparalleled comprehension of rural economies and farming ecosystems as essential for executing impactful communication campaigns.

Tushar Santra, Managing Director of Streetlight Media, remarked, "India is envisaging to be the 'Food Basket of the World' with its potential to emerge as a global agricultural powerhouse. Tropical Agro, as a key player in the agri-input space, has significantly contributed to innovative and sustainable farming solutions aimed at boosting harvests, improving soil health, and safeguarding crops. It is our pleasure to collaborate with Tropical Agro and further communicate the group’s vision for the growth of our farmers and objectives to change the socio-economic status to make India a Vikshit Bharat."