Turtle launches "Summer Collection 2010' on the baseline - "GO MEET THE WORLD"

All the Men out there, if you are looking what to wear this summer then your hunt stops at "Turtle' 'one of the leading menswear brand. Recently, Turtle delivers a collection to keep men cool, light and breezy. The collection draws its inspiration from the new base line of Turtle "GO MEET THE WORLD".

The Summer Collection is available in the colors such as - peach, mauve, aqua, mint, black, white, choco, maroon and wine. The shirts and trousers are categorized into tailored, relaxed and luxury range; striped sophisticated t-shirts are also included in this collection. The price range of the collection starts from Rs 695 and goes up to Rs 1, 495.

Amit Ladsaria, Director, Turtle Ltd. on the Summer Collection 2010 launch said, "The Summer Collection 2010 is targeted at those men who are ready to go an extra mile and discover the other side of their personality. The Indian consumers have become quite fashion conscious and are ready to accept the new change."

The "Tailored Shirt' which is trendy, stylish formal wear is definitely an add-on to this collection. Attachments, prints are the contributing factors in providing a chic look. It is available in both checks and stripes along with other solid colors. Color palette ranges from - white, beige, pink, coral, and mint, aqua moving on to the medium and deep tones like - purple, wine, choco, royal blue, navy, forest green, reds and black.

The "Relaxed Shirt' is definitely the range with an interesting twist. Big checks, sunbathing tones in stripes, floral and the geometric print range have been used in this collection. It is available in regular and slim fit. Categorized into five distinct washes and finishes such as paper, peach, leather, sand and enzyme with bio finish, the collection is contemporary, casual, urban, sporty feel to the whole collection. An assorted color palette of - alum white, sulphur yellow, iced mint shades of green, peach, purple with bright hints of jazzy blue, red, orange and black further evolves the collection.

The collection of "Luxury Shirts' color palette creates mystery with dark, deep shades with highlights of forest green, miracle purple, cigar, gutsy red and sapphire blue. The refreshing shine is felt in colors like silver, sea wind blue and ornament gold.

The collection would have been incomplete without a range of sophisticated silicon finish striped t-shirts. Priced at Rs 595, the range goes from the dapper, traditional look to cool and elegant. The styling is clean and premium and the fit contemporary.