TV ad volumes for IPL 17 up 18% after 64 matches: TAM Sports

Television advertising for IPL 17 reflected growth of 18% in ad volumes per channel after 64 matches, compared to IPL 16. In IPL 17, the count of Categories and Advertisers increased by 45% and 33%, respectively, compared to IPL 16.

The Top 5 Categories in IPL 17 collectively added 45% share of the ad volumes, with E-comm Gaming leading the list. Also, out of the Top 5 Categories, two of them – Pan Maala and Range of Food Products – belonged to the F&B sector.

E-comm-Gaming and Pan Masala were the only common Categories between IPL 17 and IPL 16.

Among Advertisers, Parle Products secured the first position with 11% share of the ad volumes during IPL 17. Additionally, Sporta Technologies and KP Pan Foods were the common Advertisers between IPL 17 and IPL 16.

Together, the Top 5 Advertisers of IPL 17 covered 35% share of the ad volumes.

Parle Products was the top advertiser in 44 matches of IPL 17.

In IPL 17, there were 34 new categories and 112 new brands present, compared to IPL 16.

Out of the Top 5 New Categories, two of them were from the F&B sector, while two belonged to the BFSI sector.

Among the Top 5 new Brands in IPL 17, Parle Food Products secured the first position, followed by Fogg.

In IPL 17, Dabur Real Range was the leading brand on Hindi + English language channels. Also, Mobil Super/ Mobil Super Moto dominated the top brands list on regional language channels.

During the 64 matches of IPL 17, there were total of 108 brands that advertised on both Hindi + English language channels and regional language channels in which Parle Food Products was the leading brand.