TV ad volumes in IPL 17 up 15% after 48 matches compared to IPL 16: TAM

Advertising on Television for IPL 17 after 48 matches experienced a 15% increase in ad volumes per channel when compared to IPL 16 at a similar stage.

During IPL 17, the count of categories and advertisers increased by 40% and 33%, respectively, compared to IPL 16.

E-Comm and Pan Masala were the only common categories among Top 5 present between IPL 17 and IPL 16. Together, the Top 5 categories present in IPL 17 covered 46% share of the ad volumes. Among the Top 5 categories in IPL 17, two – Range of food products and Pan Masala – of them belong to the Food & Beverage sector.

The Top 5 advertisers in IPL 17 together contributed 35% share of the ad volumes. Sporta Technologies and Vishnu Packaging were the common advertisers present among Top 5 on IPL 17and IPL 16.

Compared to IPL 16, there were 32 new categories and 101 new brands present in IPL 17. Two each out of the Top 5 new categories were from the F&B and BFSI sectors. Among the Top 5 new brands in IPL 17, Parle Food Products secured the first position, followed by Fogg in the second position.

During the 48 matches of IPL 17, there were total 94 brands that advertised on both Hindi + English language channels and regional language channels with Parle Food Products leading the list.