TV ad volumes see 3% dip in H1 2024: TAM

Jan-Jun’24 saw a 3% drop in Ad Volumes on Television over Jan-Jun’23, as per TAM AdEx’s half-yearly report on television advertising.

In Jan-Jun’24, ‘Food & Beverage’ (24%) was on top, followed by ‘Personal Care/ Personal Hygiene’ sector with 16% share. ‘BFSI’ is the only new entered sector in the Top 10 list during Jan-Jun’24. The Top 10 Sectors contributed nearly 90% of the ad volume share in Jan-Jun’24.

The Top 10 categories together added 32% share of the ad volumes in Jan-Jun’24. ‘Toilet Soaps’ led the categories during H1, 2024. During the Jan-Jun’24 period, the categories ranked 3rd, 7th, 8th, and 9th showed a positive shift in rank compared to the same period in 2023. ‘Rubs And Balms’ was the new entrant among the Top 10 categories during Jan-Jun’24. Categories on Ranks 3, 7 and 10 were from the ‘Food & Beverages’ sector.

Over 160+ Categories registered positive growth. ‘Milk Beverages’ category saw highest increase in Ad secondages with growth of 24%, followed by ‘Rubs And Balms’ with 40% growth during Jan-Jun’24 compared to Jan-Jun’23.

FMCG players dominated the Top 10 list of Advertisers. HUL was the top advertiser, followed by Reckitt Benckiser India and Godrej Consumer Products during Jan-Jun’24. The Top 10 advertisers together added 45% share of the Ad Volumes during Jan-Jun’24. ‘Reliance Jio Infocomm’ observed positive rank shift along with ITC and Wipro.