TV This Week | Downfall for majority Hindi GEC's

Here we are again with the TAM ratings for third week that ended (Jan 11-17) in the Hindi GEC's universe.

Lets have a look at how the rivalry is going.

Star continues to be on the number one spot with a marginal increase from 612.7 million GVTs last week to 613.3 million GVTs this week.

On number two is Viacom18's Colors which saw a substantial decline in its viewership from 510 million GVTs to 485 million GVTs in the current week.

Followed by Colors is Zee TV which has consistently been on number three for two months in a row. Zee also saw a decline from 433 million GVTs in last week to 417 million GVTs this week.

At number four is Sony Sab with a score of 318 million GVTs as compared to 328 million GVTs last week.

On the fifth spot is Life Ok which saw a decline from 339 million GVTs to 316 million GVTs this week.

Lastly, we have Sony Entertainment Television which saw a marginal decline from 235.41 million GVTs last week to 235.05 million GVTs this week.

On the premium Hindi GEC's front we have Zindagi, and Sony Pal. Zindagi saw decline from 30 million GVTs to 24 million GVTs this week while Pal gained viewership from 28 million GVTs last week to 29 million GVTs this week.

Indeed this week has seen a downfall for all the Hindi GEC's. We hope that the week to come sees more traction. Till then, keep reading.