TV9 Group launches news platform News9 Plus

TV9 Network has launched OTT news platform News9 Plus. It has been fashioned as the go-to destination for nuanced, news-based content produced with the best-in-class audio-visual storytelling formats. The strategic objective behind the launch of News9 Plus by TV9 Group is to cut the clutter of the overcrowded English news television space.

Barun Das, MD and CEO of News9 Plus, believes in the power of choice that OTT platforms provide. 

He says: "I can watch what I want when I want. News9 Plus is the answer to the transition that news has to make. It converts news into content, making the transition from news to content. Everything is exclusive but not as news broke. The news breaking would continue to happen on social media. So, everything is content which is our own treatment, perspective, analysis. By doing that, we hope to overcome the challenge that we have unsuccessfully faced so far in the TV industry."

News9 Plus is disrupting the news genre by delivering gravitas-led news content at the touch of a button. With a growing trend of cord-cutting and a shift towards on-demand content, News9 Plus caters to the discerning tastes of the modern generation, offering a diverse range of content that is both informative and thought-provoking.

News9 Plus is designed for the modern viewer, with a format that is tailored to the OTT experience. The content is dynamic, engaging, and optimized for mobile and connected television devices. News9 Plus taps into the Netflix generation and is available on Amazon Fire Stick and Android TV.

News9 Plus is committed to bringing viewers the latest news, and it has made it easier than ever to access it. The app and website have been promoted through various channels, including social media, email marketing, and paid advertising. News9 Plus has also organised booths at Jaipur Lit Festival, Mumbai and Delhi Airport. Recently, it organised an unrivalled football tournament with Bayern München in Pune for corporates.

News9 Plus provides news content tailored to the specific needs and preferences of users in different regions. With its localized content, News9 Plus hopes to gain a foothold in new markets and attract more users who prefer personalized news content.

News9 Plus offers a wide range of news content that caters to all your needs, from breaking news and current events to in-depth features and investigative journalism. News9 Plus distinguishes itself from traditional news outlets by providing rich, multi-faceted narratives that go beyond the surface of stories and offer a comprehensive understanding of the issues at hand, covering topics across various industry verticals and genres.

News9 Plus is committed to upholding the highest standards of journalism. Despite facing opposition and attempts at a ban from Islamabad, News9 Plus covers an array of topics, including stories in technology, defence, geo-politics, terrorism, travel and tourism, entrepreneurship, business, sports, entertainment, history, politics, world affairs, economy, environment, climate change, Artificial intelligence, education, development, and more.

News9 Plus is known for its cerebral content, including the talk show 'Duologue with Barun Das', which has gained popularity in the Indian media industry. The show features media CEO Barun Das engaging in deep conversations with guests, who also get a chance to interact with the audience.

With such exclusive and impactful content, News9 Plus strives to keep viewers ahead of the curve, going beyond the obvious, exploring the underlying causes and implications of events, and providing a deeper understanding of the world around us.