TVS Apache invents customer engagement with anamorphic display

TVS Motor Company (TVSM), a global leader in two-wheelers and three-wheelers, has been pioneering state of the art engineering, innovation and manufacturing of high quality vehicles. Aligning with its commitment to continuous innovation and customer satisfaction, TVSM’s leading premium motorcycle brand – TVS Apache becomes the first motorcycle brand globally, in the two-wheeler segment to use ingenious advertising with anamorphic display in key public spaces to catch both eye and awe of its audience. 

Staying true to TVS Apache Series’ bloodline of redefining excitement through unmatched performance, agility, and building a passionate community for motorcycle enthusiasts, the brand has been captivating motorcycle enthusiasts and thrill-seekers globally. Through a series of smart and strategic partnerships TVS Apache has been creating a holistic journey for its aficionados online as well as offline, across age groups. These include partnership and associations with names like KidZania, Spartan– offline as well as online engagement through Asphalt – Gameloft. 

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The anamorphic is done on TVS Apache RTR 160 4V that debuted in 2018 adding to the strong 5.5 million TVS Apache customers globally. By showcasing the TVS Apache RTR 160 4V on anamorphic display, TVS Apache brand has not only demonstrated their commitment to innovation but has also created a unique and memorable brand experience for their target audience. The display is in Pune and will be soon installed in many more key cities across India.

The TVS Apache series exemplifies cutting-edge engineering and performance innovation. Each model showcases advanced technology, from state-of-the-art engine design to sophisticated rider aids, all meticulously crafted to enhance performance, rider engagement and safety. The brand's Track To Road philosophy drives continuous innovation, translating race-proven technologies into street-legal performance. This relentless commitment to engineering excellence has transformed TVS Apache into a highly aspirational motorcycle brand, effectively democratizing racing technology for enthusiasts worldwide.