TVS Motor consolidates premium brands with TBWA

TVS Motor Company is reinforcing its commitment to the premium segment of motorcycles by deepening its collaboration with creative agency TBWAIndia. This strategic move will bring together TVS’s extensive portfolio, which spans lifestyle, sport, and super sport motorcycles, as well as its rich racing legacy, into a unified brand narrative that resonates across global markets.

Vimal Sumbly, Head of Premium Business at TVS Motor, emphasized, “Our collaboration with TBWAIndia has always been grounded in shared values of performance, innovation, and disruption. This consolidation reflects our commitment to the entire premium segment of TVS Motor, which includes lifestyle, sport, and super sport categories alongside our racing heritage. With TBWAIndia by our side, we aim to craft a powerful narrative that resonates with both seasoned riders and the next generation of motorcycling enthusiasts globally. This is the next chapter in our shared journey of excellence.”

The newly consolidated approach will create a comprehensive story that blends TVS Motor’s historical dominance in racing with its vision of lifestyle motorcycles that speak to diverse consumer aspirations. This shift represents a significant opportunity for the brand to stand out with bold campaigns targeting passionate riders across various segments.

Govind Pandey, CEO of TBWAIndia, shared his enthusiasm about the expanded partnership: “We are excited to extend our partnership with TVS Motor as we take on the challenge of consolidating its premium brands into one dynamic narrative. TVS Motor has a remarkable legacy in lifestyle and performance motorcycling, and this consolidation gives us the opportunity to create campaigns that not only celebrate their racing pedigree but also elevate the lifestyle aspect of their bikes on a global scale. With disruption at the core of our approach, we are eager to push creative boundaries and bring to life a brand experience that is bold, distinctive, and aligned with the aspirations of motorcyclists everywhere.”

This alignment showcases the growing synergy between TVS Motor and TBWAIndia, marking the beginning of an exciting new chapter for the brand's premium segment as they continue to innovate and engage with motorcycling enthusiasts across the world.

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