Two firsts of SAB: Family mela & cartoons in dailies for promoting a show

SAB, which uses entertainment to bind families, lives by a jolly credo: "Asli Mazaa Sab Ke Saath Aata Hai'. Now, the channel will make people direct and active participants in a fete of fun by launching the "SAB Ka Mela', a first-of-its kind entertainment mela, to be held in Ahmedabad from May 5 to May 9, 2010.

"An innovation is the use of cartoon characters of Mr and Mrs Sharma Allahabad Wale in Hindi dailies," Kapoor said. "The characters relate a joke every day. This is the first time ever that any GEC has used cartoon characters for promotion."