Two99 transforms brand growth by tapping into the power of regional influencers

Two99 has established itself as a leader in utilizing regional influencers to drive brand growth, thanks to their unique understanding of vernacular content, strategic video distribution, and voice-based engagement. Their expertise enables brands to connect authentically with diverse regional audiences. By consistently delivering impactful results, Two99 has become a trusted partner for brands seeking to expand their reach and resonate with local communities.

The Growing Importance of Regional Influencers in Brand Growth

In an increasingly crowded digital landscape, brands must connect with audiences on a deeper, more personal level. Regional influencers, with their strong ties to local communities, play a crucial role in bridging the gap between brands and consumers. Their ability to communicate in local languages, share culturally relevant experiences, and create relatable content fosters trust and authenticity, making them invaluable for brand growth.

Recognizing this shift, Two99 is focused on building a robust regional influencer ecosystem. This strategic approach allows brands to achieve meaningful engagement with audiences in tier-2 and tier-3 cities, which are experiencing rapid growth in digital adoption and purchasing power.

Case Study 1: A Matrimony Brand’s Success in 9 Languages

One standout success story from Two99’s portfolio involves a leading matrimony brand. The challenge? Reaching audiences across India, a country defined by its linguistic and cultural diversity. Two99 tackled this head-on by aligning influencers from nine different languages, each creating content tailored to their respective regions.

The results were staggering:

Enhanced brand visibility in traditionally underrepresented regions.

Authentic connections built through relatable narratives in native tongues.

Increased app downloads and registrations, driven by the trust and credibility of regional influencers.

This campaign highlighted the effectiveness of vernacular content in fostering meaningful brand-consumer relationships.

Case Study 2: Retail Brand Transformation in Tier-2 and Tier-3 Cities

In another landmark project, Two99 collaborated with a prominent retail brand to boost footfalls in stores across tier-2 and tier-3 cities. The strategy involved mobilizing over 100 regional influencers to visit stores and create buzz through engaging content.

The campaign achieved several milestones:

Direct consumer engagement, with influencers showcasing store offerings in relatable and appealing ways.

A surge in foot traffic, translating into tangible sales growth.

Strengthened brand presence in smaller cities, helping establish a loyal customer base.

This initiative demonstrated the untapped potential of regional influencers in elevating brand visibility and driving conversions in emerging markets.

The 3Vs of Digital: Voice, Video, and Vernacular

Two99’s innovative approach is rooted in the “3Vs of Digital” framework: Voice, Video, and Vernacular. By aligning their campaigns with these pillars, Two99 ensures maximum reach, resonance, and ROI for their clients.

Voice: Amplifying Engagement
Voice technology and audio content are transforming digital marketing, particularly in regional markets. Consumers in tier-2 and tier-3 cities increasingly rely on voice assistants and voice-based platforms for search, shopping, and entertainment. Recognizing this trend, Two99 integrates voice elements into their campaigns to enhance accessibility and engagement.

Influencers partnered with Two99 often use voice-over narratives in regional languages, enabling audiences to connect with content in a more personal and impactful way. This voice-driven interaction enhances the overall user experience and builds trust.

Video: The Power of Visual Storytelling
Video content dominates the digital landscape, with audiences favoring dynamic and visually engaging formats. Two99’s campaigns leverage video storytelling to capture attention and communicate brand messages effectively.

In the matrimony and retail campaigns, influencers used short-form videos to showcase the brands’ offerings, ranging from wedding success stories to in-store experiences. By distributing these videos across social media platforms, Two99 ensured maximum visibility and engagement, driving conversions and customer loyalty.

Vernacular: Connecting Through Language
At the heart of Two99’s strategy is vernacular content, which allows brands to connect authentically with regional audiences. By working with influencers fluent in local languages, Two99 ensures that brand messages are not only understood but deeply resonate with their audiences.

The matrimony brand’s success in engaging audiences in nine languages is a testament to the power of vernacular content. Similarly, the retail brand’s ability to connect with tier-2 and tier-3 audiences was amplified by influencers who spoke their language and understood their culture.

Why Two99 is Leading the Charge

Two99’s emphasis on regional influencers is not just a trend—it’s a strategic response to the changing dynamics of consumer behavior. Here’s why they’re at the forefront:

Hyper-Localized Campaigns: One-size-fits-all campaigns no longer work. Two99 ensures every campaign is customized to resonate with specific audiences.

Data-Driven Insights: Analytics and performance metrics are leveraged to identify the best-fit influencers and track campaign impacts in real time.

End-to-End Solutions: From ideation to execution, Two99 provides comprehensive support to brands, ensuring seamless campaign delivery.

Diverse Influencer Network: With a vast network of influencers across regions, languages, and niches, Two99 caters to diverse brand requirements.

The Future of Influencer Marketing

As digital adoption deepens in regional markets, the role of regional influencers will only grow in importance. Two99’s success stories with the matrimony and retail brands highlight the immense potential of this approach. By combining the power of the 3Vs: Voice, Video, and Vernacular, Two99 is not just keeping pace with the future of digital marketing—they are actively shaping it.

For brands looking to expand their reach and connect meaningfully with diverse audiences, Two99 offers a proven roadmap to success. Their innovative strategies and results-driven execution make them a go-to partner for businesses aiming to thrive in the digital age.

Conclusion

Two99’s dedication to regional influencers and the 3Vs of digital marketing is redefining how brands connect with consumers. From driving app registrations for a matrimony brand in nine languages to boosting retail footfalls in smaller cities with over 100 influencers, Two99’s achievements speak volumes.

As brands navigate the complexities of an increasingly digital world, Two99’s focus on authenticity, accessibility, and cultural relevance ensures they stay ahead of the curve. Whether through voice-based interactions, video storytelling, or vernacular content, Two99 is helping brands turn challenges into opportunities and ideas into impactful campaigns.

Arun Upadhyay, Business Head, Two99:

"The Indian brand market is changing fast, thanks to regional influencers and the growing popularity of short video platforms in local languages. More people in smaller cities and towns are watching content in their own language, and brands have a great chance to connect with them. Regional influencers are trusted by their audiences, and brands can use this trust to reach new customers. By focusing on local culture and language, brands can build stronger relationships and grow their presence in Tier 2 and Tier 3 markets."

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