Two99 unveils GenShark Engine: Harnessing AI for digital transformation

Two99, a pioneering consortium of marketing and technology agencies, has announced the launch of its innovative solution, GenShark Engine. This state-of-the-art platform is designed to help Indian brands stay ahead in an era driven by artificial intelligence and dynamic digital transformation.

GenShark Engine introduces a groundbreaking methodology known as Generative Engine Optimization (GEO). Moving beyond traditional SEO, this approach redefines how brands connect with their audience across AI-driven platforms, next-generation search tools, and digital ecosystems.

The GenShark Advantage: What Sets It Apart?

The GenShark Engine leverages cutting-edge technologies such as AI, machine learning, and data analytics to empower businesses. Its mission: to deliver not just visibility, but meaningful interactions that foster deeper engagement with customers.

In a landscape increasingly influenced by AI-powered tools like ChatGPT and Google’s Search Generative Experience (SGE), GenShark Engine positions brands as frontrunners in discovery, preference, and influence.

Key Benefits for Indian Brands

The evolving digital marketplace presents both opportunities and challenges for Indian businesses. GenShark Engine equips brands with the tools they need to thrive by offering:

• Cross-Platform Discoverability: Ensures content is optimized for visibility across traditional search engines, generative AI tools, and emerging platforms, enabling omnichannel success.
• Tailored User Experiences: Employs generative AI to craft highly personalized, contextually relevant journeys that resonate with India’s diverse audiences.
• Cultural and Contextual Relevance: Aligns marketing strategies with local nuances, customer intent, and regional preferences, delivering content that speaks directly to the target demographic.

Two99: Building on a Legacy of Success

With a proven track record of delivering innovative marketing solutions, Two99 has already transformed businesses across sectors. From hyper-local campaigns to nationwide strategies, the organization’s expertise forms the backbone of the GenShark Engine.

Agam Chaudhary, CEO of Two99, highlights the significance of this launch:
"The rise of AI-driven tools has fundamentally changed how brands engage with their audience. GenShark Engine is not just an evolution of SEO; it is a revolution. It empowers Indian businesses to excel in this new reality by driving relevance, engagement, and growth. With this launch, we’re setting a new standard for digital marketing innovation in India."

Tailored for Indian Businesses Across Sectors

Two99 envisions GenShark Engine as a catalyst for businesses in industries like e-commerce, fintech, education, and healthcare. By seamlessly integrating advanced tools and strategies, brands can expect enhanced visibility and a stronger foothold in the marketplace.