UAE’s Fitze expands to India with Iffort collaboration

Fitze, the leading fitness rewards app from the UAE, has officially expanded into India through an exclusive partnership with Iffort, a key player in technology and digital marketing solutions.
This strategic move marks a significant milestone in Fitze's global expansion, offering Indian users access to its innovative fitness rewards program and unlocking new avenues for investment and growth.
Launched in 2020, Fitze quickly gained traction in the UAE, securing $750,000 in Pre-Series A funding in 2021 and evolving into a self-sustaining and profitable venture. The app’s success is fueled by its unique approach to corporate wellness, boasting partnerships with over 350 corporations, including global giants such as P&G, Canon, Mashreq, Emirates, Marriott International, and Xerox. Fitze’s value is further enhanced by its collaborations with over 150 reward partners, including Noon, Joyalukkas, Cleartrip, Lulu, and Garmin.
Fitze has played a prominent role in major initiatives, such as being an official partner for the Dubai Fitness Challenge in 2022 and 2023, a fitness initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. Currently, Fitze is experiencing impressive monthly growth, with corporate engagement increasing by 5-7% and an overall growth rate of 15%.
The partnership with Iffort is poised to bring Fitze’s proven model to Indian shores. Sunny Jindal, Co-founder of Iffort, expressed excitement about the collaboration, stating, "As Fitze's technology partner for over five years, we’re thrilled to deepen our collaboration and launch Fitze’s innovative fitness rewards program in India." He emphasized the potential for Fitze to address India’s growing interest in wellness-focused solutions.

Subrahmanian Seshadri, CEO of Fitze India, shared his enthusiasm: "This partnership comes at a crucial time, as the global health and fitness market continues to grow rapidly. We aim to bring a transformative wellness experience to India and position Fitze as a leader in the sector."
Ben and Neha Samuel, Founders of Fitze, highlighted the emotional significance of this launch, saying: "As Indian entrepreneurs, bringing Fitze to India is our proud homecoming. In a country that’s increasingly embracing wellness, we see Fitze as a platform that rewards commitment to health, turning daily steps into valuable rewards."
With this partnership, Fitze is set to inspire millions of Indians to stay active while enjoying rewards for prioritizing their health.