Ultra Media & Entertainment Group unveils cutting-edge OTT services

Ultra Media & Entertainment Group has announced the launch of a bouquet of OTT platforms that honour and preserve the rich legacy of Hindi cinema and music. With the introduction of Ultra Play and Ultra Gaane, the company is offering a unique digital experience for fans of classic Bollywood films and timeless Hindi songs. These platforms pay tribute to the legends of Bollywood by offering a rich collection of films and songs that capture the essence of Indian entertainment across decades. It will also include cinematic gems and well-known classics in a restored format.

Leading the collection is Ultra Play, India’s first OTT app dedicated to streaming Hindi film classics under their flagship campaign ‘Har Pal Filmy’. It is a cinematic treasure trove, featuring over 2,000 meticulously curated films across various genres spanning the golden eras of Bollywood. From the 1950s till date, the platform boasts an impressive lineup of blockbusters, hidden gems and cult classics by offering films by legendary icons such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra and many more. Ultra Play offers a unique chance to revisit cinematic classics and discover hidden gems that can still captivate today’s audience. With ‘Har Zamaane Ka Content’, it delivers a satisfying entertainment experience, perfect for family viewing.

Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group, said, “Over the years, Ultra has acquired thousands of titles in Hindi, Marathi and other languages. Moreover, starting our own OTT apps was a logical business extension. The launch of both these apps is a significant milestone in our ongoing mission to bring India’s rich cinematic and musical heritage to the global audience. Old Hindi films and songs have a nostalgic value and are a driving force for these apps. We’re also exploring opportunities to expand into other languages with future OTT platforms.”

To celebrate the launch, it has also unveiled a vibrant new TVC that encapsulates the essence of the platform and its dedication to bring every moment of classic cinema to life. Unlike other OTT platforms, Ultra Play focuses solely on Hindi content by breaking the clutter and simplifying the choice for the end consumer. Going ahead, it will also stream fresh Hindi content across various genres both in terms of Web series and Films. These will be produced both in-house by Ultra and also in association with other production houses.

Complementing Ultra Play, Ultra Gaane is India’s first exclusive video songs OTT platform, streaming over 4,000 timeless Hindi songs from 1940 to today. With the tagline ‘Dekh Ke Suno’, it offers an enhanced experience, blending iconic visuals with classic tracks like ‘Babuji Dheere Chalna’, ‘Roop Tera Mastana’ and many more which continue to captivate audiences with their relatable themes and timeless appeal till date. Ultra Gaane will also stream two new original Hindi songs weekly, which will feature upcoming artists. Additionally, the platform plans to include video songs in Marathi, Gujarati, and other regional languages. 

Ultra had also launched “Ultra Jhakaas” - an exclusive Marathi OTT SVOD Platform in 2023. It currently streams 1,500+ titles and 3,000+ hours of the best of Marathi Cinema, Popular TV Shows and Original Content to audiences worldwide. With a nominal subscription plan of just Rs 199 per annum, it has garnered 7 lakh+ downloads and 80% of watch time from Maharashtra and 20% globally.

Rajat Agrawal, COO, Ultra Media & Entertainment Group, stated, “Ultra has always been a pioneer in home entertainment, evolving from VHS to OTT while preserving and digitizing classic films. Our goal is to safeguard these gems for future generations and deliver an exceptional audio-visual experience. With platforms like Ultra Play and Ultra Gaane, we’re committed to elevate Indian content globally, ensuring our timeless stories resonate with audiences everywhere.”

Both Ultra Play and Ultra Gaane are available for Rs 199 per year in India and with a dynamic price point internationally. Viewers can enjoy ad-free access to these films and songs in superior quality, making the experience truly special.