Unicommerce expands leadership team with new Heads of Sales & Marketing

Unicommerce, one of India's leading e-commerce enablement SaaS platform, has announced key additions to its leadership team. Pranay Kale has been appointed to head sales across India, while Vaibhav Mehrotra will take charge of the company's marketing division.

Pranay Kale, the new Senior Director and Head of India Sales, brings over 18 years of experience in the SaaS industry. He has worked in various sectors including BFSI, technology, and manufacturing, with leadership roles at companies such as Leadsquared, HighRadius, and Realization Technologies. In his new role, Pranay will be responsible for driving Unicommerce’s sales growth in India.

Vaibhav Mehrotra, the new Senior Director of Marketing, has over 15 years of expertise in brand, product, digital, and performance marketing. He has held senior positions at prominent organizations including Cashfree Payments, DLF Limited, Max Group, Cognizant Interactive, and Photon Interactive. At Unicommerce, Vaibhav will oversee brand marketing, product marketing, and digital strategy.

These new hires underline Unicommerce's commitment to solidifying its position as a leading technology partner for brands, marketplaces, and logistics companies. The platform offers end-to-end e-commerce operations management and currently serves over 3600 clients, including D2C brands, retail and e-commerce companies, and logistics providers, across India, the Middle East, and Southeast Asia.

Kapil Makhija, MD & CEO of Unicommerce eSolutions Limited, said, “I am delighted to welcome on board Pranay and Vaibhav. They bring rich and diverse experience to Unicommerce, which will help grow our collective ability to serve our customers and grow the market. The e-commerce market is rapidly evolving in terms of user expectations, complexity of operations and the interconnectedness of key participants. Our deep understanding of the market and our expanded leadership position strengthens our ability to keep simplifying e-commerce for all our users through our integrated range of technology solutions.”

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