Uninor marks debut in Mumbai and Kolkata

Uninor has launched its Global GSM service in the 5 telecom circles of Mumbai, Maharashtra and Goa, Gujarat, Kolkata and West Bengal. With this launch, Uninor's services are now available in 13 telecom circles in India covering the states of Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, West Bengal, Orissa, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Goa and Gujarat. Today's launch takes Uninor's population footprint to over 900 million pan-India and also marks its debut in the high potential metro telecom circles of the country.

"This is a big day for Uninor as we enter some of the most promising and competitive markets of India. We make a start in these markets with Dynamic Pricing ' a concept that ends the tariff raj and puts the power in the hands of the customer," said Stein-Erik Vellan, Managing Director, Uninor.

The service was launched in all 5 circles with the radical new concept of Dynamic Pricing (DP). Branded as "24X7 Badalta Discount Plan', DP will offer call discounts that will change from 5% to 60% with location and with time - with each cell phone tower broadcasting a different discount. At the same location, the discount will change every hour. In cities like Mumbai and Kolkata, with daily commute times of as much as 4 hours, this could mean hundreds of varying discount opportunities every day with a

better discount only a station away.