Urban Company taps M&C Saatchi Performance for global expansion

Urban Company has chosen M&C Saatchi Performance to support its international expansion into Singapore and the UAE. The move was met with enthusiasm by Partha Sharma, India's Country Director at M&C Saatchi Performance, who expressed delight in being named Urban Company's Digital Agency of Record. This selection highlights Saatchi Performance's extensive experience in assisting Indian brands.

Urban Company's growth is poised to accelerate significantly with Saatchi Performance's proven, data-driven methodologies, honed through successful ventures in markets such as Singapore and the UAE. This collaboration is a testament to Saatchi Performance's commitment to delivering substantial value and underscores Urban Company's confidence in their ability to lead a global digital strategy.

Joon Ming, AVP of Marketing at Urban Company, expressed immense gratification at the prospect of collaborating with Saatchi Performance for the Singaporean debut. Saatchi Performance's unparalleled market intelligence, substantial local footprint, and proven digital success made them the ideal partner for Urban Company's international ambitions. There is eager anticipation for leveraging Saatchi Performance's innovative strategies to enhance Urban Company's presence and unlock new opportunities.