Urbanic launches Savana in India, a premier fashion destination

Urbanic, the UK based premium fashion brand is thrilled to announce the launch of Savana, its latest venture tailored exclusively for Generation Z women. Savana by Urbanic aims to redefine fashion for the discerning young woman of today, offering a curated collection that effortlessly blends style, quality, and affordability. With a finger firmly on the pulse of contemporary trends, Savana is poised to become the go-to destination for those who crave fashion that reflects their individuality and spirit. Savana boasts of end-to-end proprietary AI production that ensures less inventory waste. 

Urbanic recognized the need to address emerging consumer needs across different age demographics. Traditionally targeting youth, Urbanic identified two key segments: those seeking premium quality products and those with a keen sense of fashion but limited budgets. With the launch of Savana, Urbanic stays attuned to evolving consumer preferences, ensuring their demands are met. This fosters stronger connections with audiences and demonstrates their commitment to adapting to their changing needs.

The launch event took place at The British High Commissioner's residence in Delhi on June 7, 2024, promising an evening of elegance and sophistication. This highly anticipated event featured the official unveiling by the Founding Partner Mr. James Wellwood. The event was embraced by Lindy Cameron, the first female British High Commissioner for India and Anna Shotbolt, Deputy Trade Commissioner South Asia, Department for Business & Trade.

The launch event was a celebration of style and culture, featuring the official unveiling ceremony of Savana by Urbanic. Guests embraced an evening filled with glamour, exclusive previews of the Savana collection, and networking opportunities with industry insiders and fashion enthusiasts alike. Few prominent names were Nancy Tyagi, Ayesha Kanga, Andrea Kevichusa, Arushi Mehra and Sanjana Batra.

"We are delighted to introduce Savana by Urbanic, a brand that embodies the essence of contemporary fashion while staying true to our commitment to quality and innovation," said Mr. James Wellwood, Founder of Urbanic. "With Savana, we aim to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle."

Savana's debut collection features a variety of styles designed to cater to every aspect of a young woman’s life, from casual daywear to sophisticated evening attire. Each piece is crafted with attention to detail, ensuring that it not only looks good but also feels great to wear. This new venture by Urbanic is set to make waves in the fashion industry, emphasizing sustainability and ethical production practices as core values.