UTV Action to create the digital roadblock

Earlier it was television, print and online, but UTV action is moving ahead and creating a digital roadblock in outdoor media.

UTV Global Broadcasting has launched a new channel, UTV Action, which will showcase fast paced, high octane action from Hollywood (dubbed in Hindi) and Bollywood.

And to promote it, the channel has collaborated for a roadblock effort with Out-of-Home Media, the out of home television network.

According to the reports, OOH Media will promote the channel in select locations in metros and mini metros through a roadblock.

The Media has already installed more than 4,500 screens in more than 22 cities across India, reaching out to 50 million people monthly, which make it the largest network in India.

The recently launched channel is targeting Hindi speaking age group of 15 years and above. And in the initial month of its launch, the channel will showcase movies such as Men in Black, Black Hawk Down, End of Days, Bad Boys-II, Grudge, Vertical Limit, Crouching Tiger Hidden Dragon, Desperado, Godzilla, Blade, Ab Tak Chhappan, Border, Chandni Chowk to China, Race and Pirates of the Caribbean - Curse of the Black Pearl.