Vespa inspires women to go fashionable this Women's Day!

Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group ushers in Women’s Day celebrations with much gusto. Vespa is a global fashion icon and enjoys the same position in India ever since its launch early last year. Taking its fashion imagery to the next level, Vespa is proud to pamper women with some fashion accessories, celebrating women's and making women across the country feel special. All women Vespa buyers purchasing their Vespa will receive a unique Vespa hamper, accompanied by fashion accessories to go along with their swanky colourful new Vespa from 8th to 15th March, 2013. Women buyers can avail of this opportunity across dealerships in Mumbai, Pune, Delhi, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Nagpur, Ahmedabad, Baroda, Rajkot and Surat.

Vespa has been triumphant in meeting the aspirational needs of the fashion, style and brand conscious individuals, further establishing its strong brand identity. Available in bright colours like red, yellow and white, it is the ideal fit for a young fashion sensible woman looking at making a style statement with her pair of wheels.

Speaking on this initiative, Mr. Ravi Chopra, Chairman and Managing Director, PVPL, “While the Vespa is for both males and females, it gives us great pride to present this offering for our women consumers on their special day. Vespa defines style, class and fashion, just like the Vespa women audience. We thereby decided to present them an added gift along with their new Vespa, making their purchase even more memorable. We are optimistic that this initiative will receive a warm welcome from all women aspiring to own the global fashion icon.”         

Vespa has successfully created the luxury scooter segment, redefining the auto circuit with its premium positioning. An iconic and popular brand, the classic Vespa today has become a preferred choice of not only the youth but also the discerning customer who is an exclusive lot, a distinctively different individual possessing pride of ownership. It enjoys great recall as a timeless and ageless lifestyle product that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer.