Vh1 bags the broadcast rights for 53rd Annual GRAMMY Awards!

The GRAMMY® Awards come home to Vh1! Watch out as Vh1, India's premiere international entertainment channel, gets larger than life... as it exclusively telecasts the most stellar event of 2011 - the 53rd Annual GRAMMY® Awards! With securing a multi-year deal, Vh1 will telecast the most-watched award show as the best artists are recognized for their outstanding contribution & talent in the music industry. What's more, this 2011, it's going to be much more than just an awards show ' The GRAMMY®s will take over Vh1 from January through March, bringing in a whole new host of phenomenal programs! With so much to look forward to with the 53rd Annual GRAMMY® Awards, Vh1 is going to be one star-studded spectacle you will not want to miss.

Says Ferzad Palia, Head - Vh1, "The GRAMMY® Awards, music's biggest night has finally found its real home in India. We at Vh1 India are delighted to bring to our viewers this annual spectacle where careers are made, music holds centre stage & the world watches as the biggest names in the world of music vie for top honours. With exciting programming around the event, contests to watch the show LIVE in LA & a massive marketing campaign, we're dedicating the first 60 days of 2011 to the GRAMMY® Awards. We're committed to making this the most watched telecast of the show ever, in India."

Over the next 3 months, be prepared for some phenomenal shows like Ticket to Ride to the GRAMMY®, GRAMMY® Nominated Videos Music Block, GRAMMY® Winners Music Block, My Night At The GRAMMY®s and much much more! Groove with truly the best & greatest in the music industry as the unchallenged winners of all the awards croon their best on your silver screens.

With this fabulous line up of shows all in honor of the 53rd Annual GRAMMY® Awards Show, Vh1 is truly doing justice to this ground-breaking awards show that not just decides who's hot and who's not in the music industry, but which gives us a truly beautiful & fabulous night of entertainment, music and magic. These Awards are going to be the most-watched event in television history and another fabulous feather in the cap for Vh1, as it maintains its position as the ultimate source for all the action in the international entertainment industry!

This year promises to cross the expectations of all the viewers as the performances lined up get bigger & better! So, tune in to the 53rd Annual GRAMMY® Awards Show as you couldn't miss 2011's premiere music event for anything!