Vijender Singh the new face of Siyaram

The new product lines will be endorsed by Vijender Singh, who currently is a global phenomenon with a personality complementing the brand offerings ' contemporariness and vibrancy. Vijender joins the Indian cricket captain, M S Dhoni who will continue to be the face of the corporate brand ' SIYARAM's, to hold the brand mantle high. Siyaram's has always been in the fore front of recognizing and promoting sport and sporting talents. It has associated itself with cricket and also tapped the potentially rich sporting domains like Lawn Tennis, Athletics and now Boxing, where India has made a mark for itself in the world map. Prominent sporting personalities like M. S. Dhoni, Boris Becker, Leander Paes, Mahesh Bhupati, Geoffery Boycott¦have proudly associated themselves with Siyaram's and so also Bollywood hotties like Bipasha Basu, Lara Dutta, Dino Morea, Dia Mirza, etc.

With these new product lines Siyaram's plans to target Rs.50 crore sales in the next 12 months and will be marketing them at a national level through their strong pan-India distribution network. Speaking on the occasion, Mr. Ramesh Poddar, the Vice Chairman & Managing Director of Siyaram Silk Mills Ltd said, "Vijender Singh is the perfect choice for our dynamic new product lines. His popularity among the masses has touched new heights post his success. He is the son-of-soil and a global phenomenon, thereby lending character to our brand positioning "coming home to Siyaram's'."

A jubilant Vijender Singh added, "I am delighted to be a part of a brand that enjoys such enormous credibility and brand history. I am also very excited to join a list of stellar giants who have carved their success stories and have made India proud. And have great pleasure to be associated with a brand that recognizes the same."

Commenting on Vijender Singh being signed by Siyaram's, MS Dhoni said "I welcome Vijender into the Siyaram's family. I am sure that he will hold the Siyaram's mantle high and together we can lift the brand to scaling heights. As a sports persons we have known each other for a long time and I strongly believe that we individually and collectively have a lot to offer to the brand. As a team I am sure we will make Siyaram's a success story for many more years to come. I wish Vijender all the luck to for his new beginning. Coming home to¦ Siyaram's."