VILLAIN Unveils #BeardKaAsliBaap Campaign with Superstar Yash

VILLAIN, India's loved lifestyle brand, has launched its latest and most thrilling campaign to date - #BeardKaAsliBaap, featuring the charismatic and talented superstar Yash, renowned for his role in the blockbuster movies KGF 1 and 2. The campaign introduces the highly anticipated Villain Beard Grow-Pro Oil, a revolutionary grooming product designed for the unabashed, unapologetic, and unafraid modern man.

The #BeardKaAsliBaap campaign is another feather in the hat for VILLAIN, known for its trailblazing initiatives that challenge conventions and inspire confidence in men across India. Previous successful campaigns such as #RevolverReloaded and #DesireQuotient, which unveiled India's First Revolver Shaped Perfume and India's First Pheromone Infused Perfume, respectively, have paved the way for VILLAIN's reputation as a brand that pushes boundaries and delivers excellence.

Set against the backdrop of a cowboy themed wild west bar, the #BeardKaAsliBaap campaign film takes viewers on an epic journey as they witness the battle for the ultimate beard supremacy. The film has already amassed an impressive 5.7M+ views and engaged over 1M viewers, capturing the hearts of beard enthusiasts, grooming connoisseurs, and moviegoers alike.

The success metrics of the #BeardKaAsliBaap campaign are a testament to its immense popularity. With a remarkable 3X jump in the sale of the Grow-Pro Beard Oil, it has quickly become one of the top 10 beard oils on the popular online marketplace like Amazon.

At the heart of this remarkable campaign is the Villain Beard Grow-Pro Oil, a product that exemplifies the brand's commitment to excellence and innovation. Meticulously crafted, this beard oil offers an unbeatable grooming experience for men. Its unique formula provides nourishment and conditioning for a thicker beard.

"We are thrilled to introduce the #BeardKaAsliBaap campaign and unveil our latest innovation, the Villain Beard Grow-Pro Oil, with Yash leading the charge. The campaign perfectly embodies VILLAIN's ethos of defying norms and setting new benchmarks. The overwhelming response and exceptional traction stand as a testament to the campaign's message, inspiring men across the nation to embrace their individuality with style," stated Ananth Narayanan, Founder, Mensa Brands.

To learn more about VILLAIN and explore their impressive range of grooming products, visit the official website at: www.villain.in. To get your hands on the Villain Beard Grow-Pro Oil, visit: https://www.villain.in/products/villain-beard-grow-pro-oil