VIP Verve Voted Product of the Year!

VIP, India's No 1 luggage brand which had launched Verve range of trolley bags last Oct has been awarded with the prestigious Product of the Year Award. Product of the Year is a unique platform that recognizes rewards and celebrates Product Innovation across various categories. The Product of The Year Survey is an individual survey done by AC Nielsen across 30,000 Indian consumers in 36 markets.

VIP Verve,is a unique and uber stylish range of trolley bags made with polycarbonate material which makes the bags extremely light weight and yet almost unbreakable. The range boasts of five eye catching colours Purple, Yellow, Orange, Red and Grey and is one of the first range from VIP with such colour offerings. Armed with very fashionable looks and 360 degree wheeling technology for easy lugging Verve defines "contemporary chic".

On this momentous occasion, Mr. Manish Vyas, Vice President-Marketing, VIP Industries said, "When we decided to send our entries for the Product of the Year Awards, VIP Verve was the obvious choice for us. This range of bags has been an instant hit with the consumers since its launch. The range has been an all out winner for us with its combination of innovation , style and pricing .The product of the year award is very special because it comes as an appreciation to us directly from the consumers and is validation that all our innovation efforts are in the right direction.

Globally, companies are putting in a lot of their resources into research and development to develop an innovative product. The product of the year awards felicitate these efforts of the companies.