Vision Express launches eyewear for summer

Vision Express, the 50-50 Joint Venture between Reliance Retail and Pearle Europe, has announced the launch of its European Summer Sunglass Collection 2010 in India. This sizzling and stylish international range of must-have sunglasses is designed to blend with the smart casual wardrobe of the consumers this summer.

The new collection offers 280 distinct styles each distinguished by their striking shapes, simple sporty lines and the dynamic effect. Each design is meticulously crafted with exceptional detailing to ensure maximum comfort and high style quotient. The styles include classics in plastic frames as well as sleek designs in metal. The range also comprises polarized lenses that help reduce glare from reflective surfaces to provide greater comfort and convenience. Vision Express Summer 2010 collection features sunglasses for different age groups in distinctive styles for men, women and kids. A few models are fabricated to impart a distinctly sporty look as well.

The new collection incorporates lens in different shades and graduating tints which is the season's international rage. However, special care has been taken to adapt the design, color and size aspects to suit Indian requirements. The collection, like all other Vision Express products, uses high quality rubber acetate, silicon in its spares like nose pads, temple tips etc in order to maximize comfort for users. All frames and sunglasses meet CE & ISO standards with coating / plating for products surpassing the ISO norm.

All designs in the new range come with inherent UV protection for enhanced safety and the added advantage of a one year warranty.

The Vision Express Summer Sunglass Collection 2010 is being introduced in India just ahead of its international launch.

The new range is affordably priced at Rs. 399/- onwards with polarized version starting from Rs. 699/-. The aggressive pricing ensures that Vision Express offers the lowest priced quality sunglasses in the Indian branded eyewear industry. The new collection is available at all Vision Express stores across the country.