Vivek Srivastava Appointed to Oversee Hindi Specials for Streaming at JioStar

Vivek Srivastava has been appointed to lead Hindi Specials for Streaming as part of the newly structured JioStar team. In this capacity, he will report directly to Alok Jain, who heads the entertainment cluster of the newly formed Reliance-Disney joint venture.

Before this transition, Srivastava served as EVP and Business Head at JioCinema Hindi Entertainment, playing a key role in the platform's growth and content strategy. Reflecting on his return to the company, Srivastava shared his excitement on LinkedIn, saying, “Exactly 10 years later, I’m thrilled to return to the company that shaped my professional journey.” He continued, “Stepping into the role of EVP and Business Head – Jio Cinema Hindi Entertainment at Viacom18, joining a team that thrives on creativity, innovation, and a passion for delivering exceptional content.”

Srivastava brings a wealth of experience to his new role, having previously been Head of Growth & Business Management at Prime Video, where he played an essential role in expanding Amazon’s presence in India. He has also held prominent positions at Times Network, Viacom18 Media Private Limited, and TAM Media Research.

This appointment comes on the heels of a significant reshuffle at JioStar following the recent joint venture between Reliance Industries Limited, Viacom18 Media, and The Walt Disney Company. Finalized on November 14, this joint venture marks a major milestone in India’s media and entertainment sector. With Reliance Industries Limited holding a 56% stake, the joint venture brings together Viacom18’s and JioCinema’s assets with Star India, creating an entertainment powerhouse valued at approximately Rs 70,352 crore (US$8.5 billion). Reliance also invested Rs 11,500 crore (US$1.4 billion) to support the venture’s expansion.

The new entity, combining the strengths of Star, Colors, JioCinema, and Hotstar, will operate 100 TV channels and produce over 30,000 hours of content each year. With a digital subscriber base exceeding 50 million, this conglomerate is set to redefine the media landscape in India.