Vizeum India bags media duties for Asia Motors

Vizeum India has been named as the media AOR for Asia MotorWorks Limited.

AMW is a leading player in the Heavy Commercial segment specializing in the manufacturing of trucks in the 25 tonne and above segment. Within a short span of 5 years, AMW has consistently delivered products that increase productivity and profits for its customers.

Confirming the decision to appoint Vizeum, Mr Anirudh Bhuwalka, MD & CEO, Asia MotorWorks said, "We are optimistic that Vizeum will be able to add value to our communication investment resources."

Commenting on the win, S Yesudas, Managing Director ' Indian Subcontinent,Vizeum, said, "We are extremely delighted at the opportunity to build this prestigious brand from a very early stage of its life. It is a hugely challenging assignment and radical thinking, coupled with our passion to operate as the extended brand management team of the client will ensure our success with the brand."

AMW trucks offer dependability, low cost of operation, unsurpassed handling, panoramic visibility, high driver comfort and ease of maintenance. In addition to the HCV business, AMW Auto Component supplies wheel rims and pressed components to renowned automobile companies in India and overseas.