VML names Jeff Geheb CEO of VML Enterprise Solutions

VML, a leading global brand creative and digital transformation company, today announced the promotion of Jeff Geheb to Chief Executive Officer of VML Enterprise Solutions. This rapidly expanding division, valued at $1.5 billion, integrates VML's technology transformation, commerce, customer experience (CX), and consulting capabilities, leveraging the power of WPP Open's AI-driven operating system. Geheb will continue to report to Jon Cook, Global CEO of VML.

This strategic move highlights the significant growth and importance of VML's enterprise technology offerings, which have onboarded over 150 new clients and now contribute 40% to VML's global business since the company's launch. VML Enterprise Solutions boasts a team of over 10,000 experts across more than 40 global offices within the VML network, delivering impactful results for major clients such as Ford, The Coca-Cola Company, Google, IKEA, Sainsbury's, Sherwin-Williams, T-Mobile, and United Rentals.

Jon Cook, Global CEO of VML, emphasized the unique position of the company, stating, "VML has always been a unicorn with our level of world-class brand creativity and enterprise-level technology all connected in one company. For more than 20 years, Jeff has been an architect and pioneer of that unique fusion in all he and his team have built in VML Enterprise Solutions. I couldn’t be more excited for Jeff’s next chapter as CEO of this critical element of VML."

Jeff Geheb, the newly appointed CEO of VML Enterprise Solutions, shared his enthusiasm: "The fusion of top-brand creativity and cutting-edge technology has always been VML's greatest market differentiator. I love leading VML Enterprise Solutions because my teams and I around the world have the opportunity to connect commerce, consulting, customer experience, and digital transformation cohesively. We also get to do this alongside the best brand creative thinking in the world. It's a unique and relevant opportunity that we never take for granted."

VML Enterprise Solutions has garnered significant industry recognition, including being named a Leader in The Forrester Wave™: Commerce Services and a Strong Performer in Adobe Services and CX Strategy Consulting Services. VML was also recognized as a Visionary in the Gartner Magic Quadrant for Digital Experiences Services, complementing its creative leadership as the #2 Most Awarded Network in the WARC Creative 100.

In his new role, Geheb will oversee four globally integrated areas within Enterprise Solutions:

• Consulting: Providing strategic advice on innovation, brand, and experience, leveraging advanced analytics for business impact.
• CX: Delivering end-to-end experience design and implementation, connecting customer needs with business goals through CRM, loyalty solutions, and personalized digital platforms.
• Commerce: Creating seamless omnichannel retail experiences and platforms to drive revenue growth across various channels.
• Technology Transformation: Modernizing legacy systems and implementing AI-driven operating models for increased efficiency and new capabilities.