VML's Rohini Saldanha launches own Public Relations firm

VML’s Former Head of Corporate Communications, Rohini Saldanha has  announced the launch of The PR Stop., a public relations firm that will provide comprehensive  public relations and communications solutions to clients across various industries. Recognising the transformative power of strategic communication in shaping brand  perception and driving organizational success, The PR Stop. Is a one-stop brand  communications company that will enable businesses to effectively reach their target  audiences and drive growth while carving a niche for themselves in a dynamic business  landscape.  

With a strong track record of building individual and company brand identities, shaping brand  narratives, and an extensive network of industry contacts, Founder Rohini Saldanha brings a  wealth of experience, expertise, and capabilities to her new venture. Having built her career  as a turnaround specialist in the media and communications industry, Rohini has held  leadership positions in public relations and marketing communications for over 18 years earning the trust of clients in diverse verticals such as corporate, lifestyle, consumer, media, 

and entertainment. Her belief in the importance of brands connecting with consumers  authentically drives her to utilize PR as a powerful tool for competitive advantage,  emphasizing the need for evolving content strategies to stay relevant in changing consumer  behaviours. 

On launching her own company, Rohini Saldanha said, “Simply put it was the right time. I  have been toying with the idea of officially launching my own company for a while now. The  final nudge came when an editor friend of mine reached out to me regarding a client I  represent and asked me to regularly update them with my client roster. That got me thinking  that it was vital for me to promote my business as I was doing myself (and others) a disservice  by lying low. I guess the initial hesitance came from a place of not wanting to put the cart  before the horse. However, having had clients signed on as retainers with me since August  2023, I thought it was the opportune time to ‘pull out all the stops’ in making my company  official as my business is expanding.”  

Rohini further added, “I was initially considering using my name as the company name but  besides the fact that it looks pretentious, I wanted a brand name that was simple, easy to  remember, and descriptive of my offerings as a business. My advice to most clients is that  there should not be any conflict between you and the brand that you represent. You are the  brand and over time you should become synonymous with it which is the ultimate litmus test.  That is my intention with The PR Stop., where the work I have undertaken and will undertake  for my clients reflects my craft, capabilities, and passion for strategic communications. So,  whether you sign up with Rohini Saldanha or The PR Stop., it is essentially the same thing.” 

The PR Stop. offers a range of services, including content development, media relations, crisis  management, brand positioning, and strategic counsel. The company's current portfolio  includes clients from various sectors including creative, branding, recruitment, and DE&I.