vRock Mobile gets "Mobile Rights" for the Asia Cup

vRock Mobile, has bagged the mobile rights for the forthcoming Asia Cup Cricket Tournament scheduled to take place in Sri Lanka from June 15th to June 24th 2010, comprising seven international one day cricket matches between India, Pakistan, Sri Lanka and Bangladesh and played under the auspices of the Asian Cricket Council (ACC). A long term partner for IPL, vRock bags the rights for Asia Cup till 2014.

Commenting on the association Yannick Colaco, Chief Operating Officer, Nimbus Sport said, "The association with vRock Mobile is an important effort to extend the Asia Cup fan experience to a new and unique delivery platform. In this new age mantra of convergence, mobile phones are set to play a vital role in delivering a unique fan experience and it is critical for a tournament like Asia Cup to deliver on that platform. Through this association, Asia Cup fans will now be able to access scores and information on matches, get LIVE commentary and participate in interactive programmes and contests - all from their very own mobile phone."

vRock Mobile has acquired the rights from Nimbus Sports via Offspin Sports & Entertainment thus further strengthening its mobile cricket portfolio in addition to IPL. The rights are applicable across India, Bangladesh and Sri Lanka.

Jatin Ahluwalia, CEO, vRock Mobile Communications said, "Through partnering with Asia Cup, we have taken our association with mobile cricket to the next level. Beginning with a long association with IPL we are now excited to be associated with Asia Cup till 2014. This is an excellent platform for vRock Mobile to offer some truly unique services to the cricket fans around the subcontinent. We promise to deliver to Cricket and Asia Cup fans an exhilarating, enhanced and rich user experience on their mobile

handsets anytime, anywhere, on the move."