Wakefit.co unveils Quirky Mockumentary

Say goodbye to dry and mundane year-end performance reporting as Wakefit.co, India’s leading D2C home and sleep solutions brand, shatters the mold to inject life and laughter into its annual achievements. With a landmark year that boasts of a strong business performance, new retail store launches, an expanding presence across the country, optimized operational efficiency, a new brand identity, and much more, the company has chosen to humanize the data through a video that combines humor, authenticity, and rich engagement.

Inspired by the legendary sitcom, "The Office," Wakefit.co has unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members. Check out the Wakefit mockumentary here.

The goal of the mockumentary storyline is to blend entertainment with information, and highlight some of the achievements by Wakefit.co over the past year. These include:

4 Lakh Orthopedic Mattresses Sold in 2023: In a humorous twist, the video showcases how Wakefit's Orthopedic mattresses flew off the shelves and garnered customer love.
99% Website Uptime: Wakefit.co's commitment to accessibility and efficiency is humorously conveyed to showcase the website uptime over the past year, ensuring seamless customer engagement.
New Brand Identity with Infinity Home Logo: Viewers will see the brand's transformation through a new logo, emphasizing the concept of the "infinity home," inviting customers into a world of endless possibilities.
Close to 50 New Retail Stores Launched: The mockumentary portrays Wakefit.co's expansion across India, providing customers with omnichannel touchpoints to experience their products.
Ayushmann Khurrana Campaign Success: The campaign's success is portrayed through a hilarious narrative, showcasing Wakefit.co's ability to resonate with its audience.

Wakefit's marketing strategy endeavors to create meaningful conversations and foster authentic engagement with its audience. This campaign embodies that very philosophy, aiming to connect with viewers by adding humor and a human touch to the typically mundane world of annual reports.

Where to Watch: Join the laughter and insights on Wakefit.co's journey by viewing the mockumentary on our social media channels: