Wasserman forms global creative team led by Nunez and Palmer

Global sports, music and entertainment company Wasserman has united its best-in-class creative teams into a singular worldwide group under the Wasserman name, announced today by Global President of Brands and Properties Elizabeth Lindsey. The vertical, which fuses Wasserman’s unmatched creative depth and breadth across multiple integrated capabilities, will be led by Chief Creative Officer Danny Nunez and Executive Vice President, Global Creative and Content Alan Palmer.

“At Wasserman, we believe in the fusion of art and science – bringing insight-driven strategies to life through flawless creative campaigns and activations, all designed by world-class talent that deeply understands, respects and reflects the unique passions of sports, music and entertainment,” said Lindsey. “By uniting these groups into a wholly integrated, full-service, global creative team that has been purpose-built to deliver against that vision since the very inception of Wasserman in 2002, we are in a singular position to continue to deliver the most compelling creative work our industry has seen.”

The new creative group, comprised of over 300 employees around the world, combines full service marketing agency Laundry Service; Wasserman’s award-winning experiential creative team; the former creative group from CSM Sport & Entertainment; lifestyle agency trevor//peter; and the in-house creative resources from Wasserman’s talent practice. All former brand names will be discontinued, and the group will now operate as Wasserman, sitting within the company’s brands and properties division.

“At the end of the day, we all want to make great work,” said Nunez. “People want what’s best. But siloed teams create siloed thinking, which leads to red tape and beige creative. That’s what we are optimizing for – the best work.”

“Between our partners, our award-winning teams and the talent we represent, Wasserman possesses the access, influence and intelligence that gives us an unparalleled depth of knowledge, relationships and services,” said Palmer. “This allows us to help clients unlock revenue through relevance – overdelivering through the unexpected and elevating what people choose to pay attention to in sports, music and entertainment.”

The launch of a unified creative team marks a key evolution in Wasserman’s 20-plus year history of growth, achieved both organically and through strategic acquisitions across services and geographies. Previous creative milestones include:

The acquisition of U.S.-based experiential marketing agency Ignite in 2013;
the acquisition of Laundry Service in 2015 and subsequent launch of Cycle in 2016; ● the acquisition of Belgian experiential marketing agency Boris in 2018;
the launch of sports and media talent creative resource Athlete Exchange in 2019; ● the acquisition of next generation experiential marketing experts Riddle & Bloom (now Wasserman Next Gen) in 2021;
the acquisition of Toronto-based creative and experience agency trevor//peter in 2023; ● and the 2023/2024 acquisition and rebrand of global marketing agency CSM Sport & Entertainment.

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