Week at a glance: ABBYs’ legacy; NP Singh moves on; Cannes India entries; Focus East

Ajay Kakar on The ABBY Awards' Legacy and Evolution

The ABBY Awards 2024 powered by One Show, a prestigious accolade in the media, marketing, and advertising industry, has a rich legacy spanning over five decades. Ajay Kakar - Chairperson of Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member, The Advertising Club shared insights into what makes the ABBYs a gold standard for more than 50 years.

NP Singh announces search for successor; To continue as MD&CEO until successor appointed

Sony Pictures Networks India (SPNI) has announced that NP Singh, Managing Director and CEO, will be stepping down from his role after an illustrious 25-year tenure. With a remarkable 44-year career in the industry, Singh has decided to transition from operational roles to advisory ones, focusing on social change initiatives.

Industry unites to draw massive delegation for Goafest 2024

The 17th edition of Goafest boasts of an impressive line-up with delegation from media agencies including Havas Media, Publicis Media, Group M, Madison Communications, Initiative Media, OMD, and Zenith Optimedia, among others. Creative powerhouses TLG India, L&K Saatchi & Saatchi, Leo Burnett, FCB Group, Havas Worldwide are also on board, along with brands like Nestle, Tips Industries, Kotak General Insurance, and Airtel. Media giants Bennett Coleman, ABP Group, Zee Media, Navabharat Media Network, et al have also shown unwavering registration support.

Cannes Lions 2024: Dentsu Creative India’s entry – Motorola Deep Connect

Dentsu Creative India has revealed its entry for Cannes Lions 2024 – Motorola Deep Connect. This powerful campaign has been entered in as many as 19 categories. As the campaign gains global recognition, it shines bright at the Cannes Lions 2024, where it stands as a testament to corporate purpose, social responsibility, and the transformative power of technology when wielded with empathy and purpose.

Cannes Lions 2024: Havas India's campaigns highlight Indian festivals

Havas Worldwide India's campaigns shine a light on the Indian festivals of Durga Puja, Diwali, at Cannes, 2024. Here are their campaign entries which include Nava Shringar For Nava Durga for Mamaearth, Mortein Raksha Jyoti for Mortein.

Focus East: How experiments, innovation, tech, heritage are changing the face of OOH

OOH media grew 13% in 2023 to Rs 41.6 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc. Digital OOH (DOOH) media contributed 9% of the segment’s revenues, up from 8% in 2022.

WPP unleashes AI powerhouse to revolutionize advertising industry

WPP has integrated Anthropic’s state-of-the-art Claude artificial intelligence (“AI”) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (“AWS”).

VLCC’s Evolution: Vikas Gupta on creating an enduring legacy

In this week’s exclusive interaction with Adgully, Vikas Gupta, Managing Director & Group CEO, VLCC, delves into the evolution of the VLCC brand and its enduring legacy in skin and beauty care. Gupta also unveils the launch of VLCC Clinic Range, which are set to revolutionise the beauty and skin industry.

What India’s celebrities want the new government to focus on

In this poll season, Adgully spoke to some of the celebrities from the television world to know about the important issues that they want the new Government to address, as well as the vital factors for them to vote for a particular candidate.

Leveraging Authenticity: Strategies for positive change & lasting stakeholder connections

Today, authenticity in PR and marketing has become vital to create an enduring brand value as well as creating differentiation. No longer will carefully crafted messages suffice. Consumers and various stakeholders demand more openness.

Focus East: How ibis Kolkata is fortifying its position in hospitality with innovation

In an exclusive conversation with Adgully, Amita Mishra, General Manager, Accor, speaks about the current consumer trends in the hotel industry in the East markets, the performance of ibis Kolkata in 2023, growth projections/ expansion plans for 2024, the marketing/ media mix strategy of ibis Kolkata, focus areas for 2024, the roadmap for the next three years, and more.

Bumper Summer: Cooling solutions sector expects spends to exceed last year’s Rs 22,800 bn

Indian household spending is projected to surpass Rs 240 trillion by 2027, driven by a robust 14.6% annual growth in disposable income. It is anticipated that 25.8% of Indian households will have an annual disposable income exceeding Rs 8 lakh by 2027. Similarly, the consumer electronics industry is preparing for a lucrative summer season with increased advertising expenditures.

How Amazon Pay is taking a smarter approach to everyday payment transactions

Amazon Pay recently rolled out a new ad campaign, titled ‘Pay Karne Ka Smarter Way’, featuring actor Ayushmann Khurrana. In conversation with Adgully, Anuradha Aggarwal, Director - User Growth & CMO, Amazon Pay India, speaks at length about the concept behind the new campaign, as well as the objectives, vision, and expectations out of it; the traction received by the previous campaign; the marketing/ media mix strategy, and more.

Sleep solutions transition: From unorganised functionality to high-tech innovations

The sleep solutions industry in India is witnessing a robust growth, with the market size estimated at $2.13 billion in 2024, which is projected to soar to $3.21 billion by 2029, growing at a CAGR of 8.54% during the forecast period, as per industry reports. This growth is not only reflected in terms of revenue, but also in consumer preferences, as indicated by the increasing demand for orthopedic mattresses, driven by a heightened awareness of the importance of quality sleep and spinal health.