Week at a glance: Acquisition news; Trademark showdown; Sports sponsorship; AI & Films

Indian sports sponsorship at a transformative phase: Trends & sectors shaping the future

The Indian sports sponsorship landscape is undergoing a rapid evolution, driven by a surge in digital engagement and a shift towards performance-based partnerships.

Cinema of the future

Cinema Paradiso 2.0: Ushering in immersive & interactive experiences with AI, AR, VR

The future of movies is a wild ride of innovation and excitement. AI-powered recommendations and interactive storytelling are set to revolutionize the way we experience cinema. The potential impacts of virtual and augmented reality on the cinematic experience can be overwhelming, with the capability of redefining storytelling.

Ipsos-Kantar buyout talks

Ipsos confirms in discussions for potential acquisition of Kantar Media

Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media, in line with the company’s strategy to regularly evaluate investment opportunities that may strengthen its market position. As per industry sources, the proposed deal could be valued at over $1.05 billion.

Q&A: Inderpreet Singh, Birla Opus Paints

“Birla Opus Paints is now 2nd largest decorative paints player by installed capacity”

In conversation with Adgully, Inderpreet Singh, Head of Marketing, Birla Opus Paints, speaks at length about the brand’s dynamic strategies and creative vision, the innovative marketing strategies that differentiate Birla Opus Paints in a highly competitive market, including the thought process behind the impactful “Naye Zamane ka Naya Paint” campaign.

Ag Talk: Shaily Mehrotra, Founder & MD, Fixderma

To succeed globally, we need products that are Made in India for Indians: Shaily Mehrotra

In an exclusive AG talk interaction with Adgully on the sidelines of the recently held MOBEXX Summit and Awards 2024, Shaily Mehrotra, Founder & Managing Director, Fixderma, speaks about the journey of Fixderma – from its beginnings as a dermatologist-recommended brand to its rise as a leader in the Indian skincare market.

GroupM, IOAA in OOH partnership

GroupM and IOAA Partner to boost Sustainability in OOH

GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation of a dedicated task-force committee to advance sustainable practices within the Out-of-Home (OOH) advertising industry.

Amagi acquires Argoid AI

Amagi acquires Argoid AI to accelerate AI-driven innovation in M&E industry

Amagi, a Bangalore based unicorn and the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the acquisition of Argoid AI, a cutting-edge AI company specializing in recommendation engines and programming automation for OTT platforms.

Other Headlines:

Dentsu Global Ad Spend Forecasts 2025: 5.9% Growth Predicted

IndiGo takes on Mahindra: A trademark showdown

Viacom18 secures jiohotstar.com domain after months-long dispute

Tata Consumer Products Re-appoints Wavemaker as Its Media Agency Partner

Dentsu India elevates Imtiyaz Vilatra to Chief Executive Officer, Posterscope India

Publicis OOH India Launches FlexForward: A Green Revolution in Billboard Waste Management

Nazara pours 196 crore into growth initiatives, aims for global leadership

Also Read: Week at a glance: Notes from MOBEXX 2024; Dor TV launch; ZEEL developments