Week at a glance: Advertising headwinds; CTV revolution; PR & data analytics; ZEE’s 3M

Indian advertising - Tackling the headwinds and bringing back growth

For the first time in 15 years, India’s advertising industry grew at a slower pace than the Indian economy in 2023, as per the FICCI-EY report, with a 0.3% advertising-to-GDP ratio. Adgully reached out to some industry experts to understand the headwinds impacting the Indian advertising industry and what it will take to bring growth back.

CTV advertising mantras for elevating engagement and enhancing effectiveness & ROI

From the introduction of the first LED TV in India in 2009 to the staggering 32 million households owning connected TV sets by 2023, the landscape of CTV has undergone a remarkable evolution. This transformation extends beyond mere technological advancement; it signifies a cultural shift as CTV becomes a cornerstone of family entertainment and the preferred device across diverse Indian households.

Driving ROI in PR with data analytics: Experts share strategies to up the A game

The integration of data analytics is reshaping PR, media, and tech strategies, offering businesses key advantages in navigating the dynamic business environment. With the lines of marketing, PR and communications blurring, the need to bring evaluation and due diligence to campaign strategy has been amplified by leaps.

Dell’s Visionary 'Back to School & College' Shifts Paradigms in Education

Dell Technologies has unveiled its latest 'Back to School & College' campaign. Mayuri Saikia, Director of Marketing, Consumer and Small Business, Dell Technologies, India, elaborated on the #PC4Education initiative, emphasizing how personal computers empower students beyond academics, fostering societal impact and technological progress.

Trends are no longer in the major metro cities: Kartik Mohindra, Pernod Ricard India

Pernod Ricard India recently unveiled its latest venture – the Blenders Pride Glassware Fashion Nxt Preview. In conversation with Adgully, Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development, Pernod Ricard India, shares invaluable insights into the brand's innovative marketing campaigns and the pivotal role of digital technology in enhancing consumer awareness.

CTV Revolution: Russhabh R Thakkar on unleashing engagement in 2024 and beyond

Russhabh R Thakkar, Founder and CEO of Frodoh World, shares his insights on navigating the dynamic realm of Connected TV (CTV) advertising. With the surge in CTV usage, particularly among Gen Z and Millennials, Thakkar emphasises the need for tailored content and strategic approaches to capture the attention of Indian audiences.

Women have been doing really great in the startup ecosystem: Saloni Anand, Traya

In an exclusive interaction with Adgully, Saloni Anand, Co-Founder, Traya, speaks about the role and scope of women leaders in today’s market ecosystem, woman entrepreneurs’ journey, stereotypes and misconceptions, mompreneurs, maintaining a successful work-life balance, fostering a culture of diversity and inclusion, and more.

It's very important to do films which are commercially viable: Anand Pandit

Producer Anand Pandit started his journey as a real estate developer; today, he owns Shri Anand Pandit Ji Motion Pictures, which is into production and distribution of feature films. In an exclusive interview with Adgully, Anand Pandit speaks about his film business, why he doesn’t wish to do a series on OTT, and more.

Seizing the CTV Opportunity: CereOne Media and FreeWheel lead the charge

In this interview with Adgully, Deepak Karnani, Director and Harish Patil, Co-founder, CereOne Media, share insights into their visionary collaboration with FreeWheel, marking a pivotal moment in CereOne’s journey. Positioned as a trailblazer in addressing market needs, CereOne’s integration of FreeWheel’s digital full stack signifies a bold step towards revolutionizing the landscape of advertising solutions.

Kapil Sharma takes the OTT route to bring back his comedy show

‘The Great Indian Kapil Show’ is all set to premiere on Netflix this weekend. After ending is stint on a television, Kapil Sharma is bringing back his entire gang along with Sunil Grover on to OTT. The show will star Archana Puran Singh, Kiku Sharda, Krushna Abhishek and Rajiv Thakur.

HT Media Group CEO discusses Fever FM's 'Happening Hai' rebranding

In an interaction with Adgully, Ramesh Menon, CEO – Audio at the HT Media Group, explains the rationale behind the rebranding of Fever FM Network and the introduction of the tagline "Happening Hai" was unveiled. This strategic decision, driven by the need to adapt to the ever-evolving media landscape, marks a significant step in redefining radio broadcasting for the modern era.

ZEEL Board institutes 3M Program to review business performance

The Board of ZEE Entertainment Enterprises Ltd (ZEEL) has institutionalised a structured Monthly Management Mentorship (3M) Program. The objective of the 3M Program is to guide and enable the management team to achieve key performance metrics, including the targeted 20% EBITDA margin, proposed by the MD & CEO.

Gunnidhi Singh Sareen on being innovative to push for responsible gaming

In conversation with Adgully, Gunnidhi Singh Sareen, VP - Marketing, Head Digital Works, elaborates on the A23 Cares brand campaign, pushing for responsible gaming, roping in Smriti Mandana for the campaign and why she is a perfect fit to convey the message of “Breaks Make Us Better”, and much more.