Week at a glance: AI in newsroom; Celebrating fatherhood; Focus N-E; Brands & finfluencers

AI in TV newsrooms Part 1 - Transforming the news media landscape

Artificial Intelligence (AI) is revolutionising industries across the globe, and the media industry, including TV newsrooms, is no exception. In this two-part series, Adgully attempts to understand this technological advancement and its potential to significantly impact the media landscape, especially the TV news channels.

AI in TV newsrooms Part 2: The march of technology is inexorable, say experts

The integration of Artificial Intelligence (AI) in TV newsrooms brings forth numerous advantages, such as efficient content generation, enhanced data analysis, and personalised viewer experiences. However, it also presents several challenges and risks that need to be carefully addressed to ensure ethical and accurate journalism.

Celebrating Fatherhood: Leading ad honchos highlight bonds and legacies

On the occasion of Father’s Day, Adgully reached out to leaders of the industry to delve into their profound relationships with their own fathers, share some cherished memories, and also the unique bonds they share with their children. This exploration not only unravels heartwarming tales of love and connection, but also highlights the passing down of legacies from one generation to another.

SEBI bars Subhash Chandra, Punit Goenka from holding director’s position in listed Cos

In an interim order, the Securities and Exchange Board of India (SEBI) has barred Subhash Chandra, Chairman, Essel Group, and Punit Goenka, MD and CEO, Zee Entertainment Enterprises Ltd (ZEEL), from holding position of Director and any key managerial position in any listed company.

Order against ZEE promoters: SAT directs SEBI to respond to ZEE’s plea

After the Securities and Exchange Board of India (SEBI) gave an interim order imposing a ban on ZEE promoters Subhash Chandra and Punit Goenka, preventing them from holding directorial and key managerial roles due to allegations of funds siphoning, ZEE filed a petition challenging the order before the Securities Appellate Tribunal (SAT).

How brands can effectively leverage finfluencers and bring in the trust factor

When Instagram introduced its short video feature, ‘Reels’, in 2020, no one could envision at that time that the platform could become a hub for financial advice. However, within just two years, Reels has become a preferred space for fintech firms and brokerages to promote their products through finfluencers. The popularity of financial advice on social media platforms is undeniable.

Focus North East: Why brands can’t ignore this new growth engine of India

The recent times have seen considerable interest in the North East, often called the ‘Gateway to South East Asia’, by brands, businesses, politicians, tourists, national media, and even Bollywood. While the North East may not have any major corporate houses or industries, barring oil and tea, the potential is immense. Here are 5 reasons why the North East truely is the new growth engine of India...

How The Minimalist is harnessing AI, NFTs, Web3 to craft creative solutions for brands

In this exclusive interview with Adgully, Chirag Gander, Founder, The Minimalist, dives into the brand philosophy of The Minimalist, the exciting campaigns using AI, and the fast-changing world of creativity. With a focus on merging technology and creativity, The Minimalist has collaborated with numerous global brands, crafting thought-provoking campaigns and inventive solutions.

Zakka Jacob on authenticity in news broadcasting industry

The third edition of IMAGEXX Summit and Awards 2023, held on June 09, 2023, witnessed an interesting keynote address from  Zakka Jacob, Managing Editor, CNN-News18, on the topic, ‘The power of authenticity: Building trust and engagement in news broadcasting’.

“Laptop industry is witnessing a surge in demand for gaming & creator-oriented devices"

In conversation with Adgully, Paramjeet Singh Mehta, Head of Marketing, Asus India, speaks about the key trends dominating the laptop industry in 2023, catering to the gaming industry, establishing an exclusive brand store expansion drive, and more.

Vinay Subramanyam decodes new Kellogg’s Hershey’s Chocos proposition

Kellogg’s and Hershey’s, two globally loved iconic companies, have recently teamed up to launch the new Kellogg’s Hershey’s Chocos. Through a strategic licensing partnership with Hershey’s, Kellogg India is introducing a co-branded Chocos cereal variant to provide consumers with a new chocolatey experience.

PR’s changing role in the era of digital marketing and influencers

The IMAGEXX Summit 2023, held on June 9, 2023, featured a panel discussion on the topic of "Giving new direction to Indian PR." The session was chaired by Madhurima Bhatia, Media Engagement and Partnership Lead at Ipsos India and APEC.

In this era of AI, actual intelligence will never fade: Aman Dhall

In conversation with Adgully on the sidelines of IMAGEXX Summit and Awards 2023, Aman Dhall, Founder, CommsCredible, speaks at length about the significant changes in the communications industry in the past decade, the transition to digital media, how communications professionals can stay relevant in today’s digital era, and more.

Creating an inclusive workplace needs a multi-faceted approach: Reema Nadig

In conversation with Adgully, Reema Nadig, Co-Founder and COO, KITES Senior Care, speaks about how she maintains work-life balance as a woman leader and mother, how workplaces have appreciated and helped working mothers, and much more.

As Imagicaa turns 10, Dhimant Bakshi reveals plans to up immersive experiences

In conversation with Adgully, Dhimant Bakshi, CEO, Imagica World Entertainment, speaks at length about their 10th year anniversary bash, how the theme park is driving tourism in India, plans of expansion, and much more.

Neglecting profitability and blindly pursuing sales is akin to self-sabotage: Rohit Singh

In an interaction with Adgully, Rohit Singh, Co-founder & CEO, Million Cases, shares his entrepreneurial journey along with some key learning and major challenges that the company faced while building this brand, leveraging digital technology, and more.

Diageo’s artisanal single malt is also a green crusader & is finding beauty in scarcity

In an interaction with Adgully, Vikram Damodaran, Chief Innovation Officer, Diageo India, talks about Mindful Luxury - The Rise of the Conscious Consumer, how Godawan is redefining the meaning of luxury, key shifts in consumer preferences and behaviours, and more.

The female brain is frequently predisposed to long-term strategic vision: Pratiksha Nagori

In conversation with Adgully, Pratiksha Nagori, HR Manager - Strategy and Compliance, Sumo India Studios, speaks about how women leaders are leveraging their positions to develop and implement revolutionary initiatives, and much more.

How marketers can craft compelling stories to woo Gen Z and millennials

The third edition of IMAGEXX Summit and Awards 2023, held on June 09, saw an interesting  panel discussion on ‘Storytelling for the Gen Z and millennials: Finessing the art of crafting compelling stories’. The panel discussion was chaired by Vinita Bhatia, National President - Media and Communications, WICCI, and panelists included:

Effective crisis management in the social media era

The third edition of IMAGEXX Summit and Awards 2023, held  on June 09, 2023 hosted a panel discussion on the topic, ‘Crisis management in the age of social media: The need to be Agile and Transparent’. Chaired by Amit Mukherjee, Senior Assistant Editor, The New Indian Express, the panellists included:

How brands can leverage digital PR for maximum impact

The 2023 edition of IMAGEXX Summit, held on June 9, 2023, focused on the inflection points in the Public Relations and Corporate Communications industry. The session on ‘Leveraging Digital PR for Maximum Impact’, chaired by Jyotsna Dash, AVP - Corporate Communications, DS Group, delved into the world of digital PR. The panellists included:

Navigating the era of digital disruption: The future of PR and communication

In this era of digital disruption, it has become increasingly important to know how to navigate the market ecosystem. This formed the topic for an interesting fireside chat between Ritika Jaiswal, Associate Vice President, Popkorn, and Suvashish Banerjee, Brand & Business Lead - Luxury & Premium Portfolio, South Asia, EssilorLuxottica, who discussed at length the future of PR and Communication given the important changes taking place in the industry.