Week at a glance: All set for DIGIXX 2020 today; Revival & Survival in COVID-19 era

DIGIXX 2020: Fortifying the Digital Ecosystem for the COVID-19 era

DIGIXX Summit & Awards is all geared for the 2020 chapter. The flagship property of Adgully, DIGIXX’s journey began four years ago. What started as an event to bring together the digital evangelists and experts of the country under one roof, has today transformed into an important part of the industry calendar and a platform that charts the future course for the Digital industry in India.

#DigitalDialogue: Digital innovation & transformation is on overdrive- Vishal Chinchankar

Vishal Chinchankar, Chief Digital Officer, Madison Media, talks about digital transformation in the current situation, generating demand for new products and the role of technology. Chinchankar believes companies should focus on future of business by innovating news products for customers, which can open new revenue opportunities.

#DigitalDialogue: India has been massively ‘digi-rupted’ by this crisis - Nikhil Rungta

Nikhil Rungta, Country Manager, India, Verizon Media, succinctly assesses the digital transformation that India has undergone almost overnight with the COVID-19 crisis and the resultant lockdown. He also cautions brands and companies not to be digital laggards, lest they are severely disadvantaged during the recovery period.

#DigitalDialogue: India is learning to live online - Chetan Asher

Chetan Asher, Co-founder & CEO, Tonic Worldwide, analyses how India has been increasingly embracing digital in the current scenario. According to Asher, the single focus for businesses should be on how to connect functions across the organisation through digital bridges.

#DigitalDialogue: “Dynamic creative tech & data-driven marketing will up efficiency”

Shoma Narayanan, Head - Group Strategic Marketing & Communications, DBS Bank India, takes stock of the current market scenario and suggests ways in which agencies can stay agile and support their clients with innovative strategies during these challenging times.

#DigitalDialogue: Discover, Design, Deliver, De-Risk for biz transformation: Manish Dureja

Manish Dureja, MD and CEO, InterMiles, underlines the importance of staying agile to new changes and encouraging teams to adapt as well. He also stresses on first acknowledging the situation, and adjusting the brand speak in a way that feels true to what the company stands for, and to the new landscape, we are living in.

#DigitalDialogue: User time spent online has increased by 70-80% - Prashant Puri

Prashant Puri, CEO & Co-Founder, Adlift, gives some key insights on the user time spent on digital in these times, as well as investments and the touchpoints for the digital audience.

Revival & Survival: Humankind has seen & survived worse - Hari Krishnan

Hari Krishnan, CEO, Mullen Lintas, is optimistic about the economic recovery as India goes into ‘Unlock’ mode. He states that several ‘new normals’ have emerged during the COVID-19 period, which will possibly continue in all likelihood.

Revival & Survival: Financially prudent businesses will grow – Subhasis Ghosh

Subhasis Ghosh, Head – Marketing & Alliances, Kotak Mahindra Life Insurance Company, highlights the shifts in behaviour and mindset for running businesses in the COVID-19 world and gives his take on the blueprint for economic recovery as India emerges out of the lockdown period.

Revival & Survival: The pandemic has accelerated our innovation cycle - Rahul Jain

For Rahul Jain, Chief Business Officer, Hero Electronix, the way forward in the post-COVID world is to leverage technology to create products that enable people to stay connected digitally and also keep them safe. He believes that the blueprint for the economy at large should be to increase self-reliance.

Revival & Survival: “Encouraging spending, sustainability of biz key to economic revival”

Nisha Narayanan, Director & COO, RED FM and Magic FM, analyses the current scenario and talks about the measures that the Government, businesses, advertisers and media organisations need to take to bring the economy back on track.

Our focus is on content & education than on advertising: Sagar Boke, TCPL - Foods

The COVID-19 pandemic has altered and will continue to alter consumer behaviour in terms of their prioritisation of purchases, with increased focus on health and nutrition, as well as consumption of home-cooked food. This has given companies like Tata Consumer Products a huge opportunity to increase relevance in consumers’ lives.

“Selling online is a more scientific & optimal way to buy experiential products"

Wakefit.co, India’s largest sleep solutions start-up funded by Sequoia Capital, has captured the online space with their sleep products. The online retail brand is also known for some of the most viral campaigns in the country – Sleep Internship, being one of them.

Adapting to new purchase pathway critical for marketers: BCG-Facebook

Boston Consulting Group (BCG) and Facebook have released a joint report called ‘Turn the Tide: Unlock the New Consumer Path to Purchase’ to analyze how the new normal has transformed the purchase pathway and its impact on business.

Lockdown hits Summer Durables’ ad volumes across mediums: TAM AdEx

Summer Durables’ ad volumes declined across mediums during the lockdown period of Mar-May’20, as per TAM AdEx report. On Radio, the category ad volume decline was by 89 per cent, while on TV the drop was by 75 per cent. 41 per cent of the Category ads on Radio were on Radio stations of Maharashtra; 76 per cent of the category ad space in Print was occupied by North Zone.

Why Dollar’s Vinod Kumar Gupta is bullish on the purchasing power of Bharat

Adgully spoke to Vinod Kumar Gupta, Managing Director, Dollar Industries, to know more about the rebrand strategy as well also understand about how the Government’s focus on local brands and products will help the industry, besides his insights on India’s economic revival.

Saregama and Facebook Strike Global Licensing Deals

Saregama announced a global deal with Facebook, to license its music for video and other social experiences across Facebook & Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook Profile.

FCB India & TOI’s Out & Proud wins big at WARC Brand Purpose Award

Campaigns for global brands, including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oréal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.

When production restarts, there’ll be heavy demand for comedy: Vir Das

While he has always been active on digital platforms, the interdisciplinary Vir Das isn’t limited to creating content only for them. In a candid conversation with Adgully, he talks about the upcoming projects of his content house and the lodestar behind his creative throughput.

1 in 3 Indians watches online videos, usually in Hindi, says Google report

Who's the new Indian online video viewer? According to Google, they're 15-34 year-olds (73%) who Google videos whenever they wish to learn something. The internet search engine revealed these details in a report titled the 'Indian online video viewer' based on viewership patterns and behaviour on its video-streaming platform, YouTube.

Viacom18 relaunches Rishtey Cineplex

The powerhouse of holistic movie entertainment, Rishtey Cineplex, is set to return starting 5th June 2020. Staying true to its brand promise ‘Filmein Must Hai’, the channel will air a slew of choicest movies spanning across different genres and films dubbed in Hindi from regional markets. The 500 + robust movie library will be available on DD Freedish and soon after on major cable and DTH platforms. 

A pack of Lay’s has become a more meaningful moment of enjoyment: Shailja Joshi

The latest campaign of PepsiCo’s brand Lay’s – titled ‘#Heartwork’ – is an emotional ode to each hero in the supply chain, who works relentlessly against all odds to ensure Lay’s brings joy to millions across the country.

Film exhibition industry to see 60-65% YoY degrowth in revenues in FY2021: ICRA

The COVID-19 outbreak has impacted the domestic Media and Entertainment (M&E) industry in a varied manner, comprising of Film Production and Exhibition, Print Media and Television (TV) Broadcasting segments, besides Distribution Platform Operators (DPOs) and Over-the-top (OTT) Platforms. 

Abu Dhabi-based Mubadala to invest Rs 9,093.60 cr in Jio Platforms

Reliance Industries and Jio Platforms, India’s leading digital services platform, announced that Mubadala Investment Company, a Abu Dhabi-based sovereign investor, will invest Rs 9,093.60 crore in Jio Platforms at an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore. Mubadala’s investment will translate into a 1.85 per cent equity stake in Jio Platforms on a fully diluted basis.

Secrets behind building a world-class content marketing team

Looking for a versatile writer who owns content and has what it takes to lead a team of writers and editors. Sounds familiar, right? This and a few other traits are on the wish list of every marketer looking to hire a content resource for their budding content marketing ecosystem.

7 deals in 6 weeks: Solver Lake to invest additional Rs 4,546.80 cr in Jio Platforms

Silver Lake and its co-investors will invest an additional Rs 4,546.80 crore in Jio Platforms, in addition to the Rs 5,655.75 crore of investment by Silver Lake announced on May 4, 2020. This brings the aggregate investment by Silver Lake and its co-investors to Rs 10,202.55 crore. Silver Lake’s investment values Jio Platforms at an equity value of Rs 4.91 lakh crore and an enterprise value of Rs 5.16 lakh crore, and will translate into a 2.08 per cent equity stake in Jio Platforms on a fully diluted basis.