Week at a glance: AR/VR & brand building; Power of podcasts; Elections & advertising

AR/VR & Brand Building: Unlocking a whole new dimension of interaction & engagement

The advent of AR (Augmented Reality) and VR (Virtual Reality) technologies has revolutionised the world of brand-building, unlocking a whole new dimension of interaction and engagement. Brands tap into the features offered by AR/VR technologies to create memorable experiences, deepen consumer engagement, and differentiate themselves in the market.

Mastering the Engagement Game: How brands are winning with podcast ads

As a medium, podcasting offers unique opportunities for brands to forge deeper connections with listeners, fostering brand loyalty and driving engagement in remarkably refreshing ways. Given the high listener engagement with podcasts, how can advertisers leverage this medium not just to generate brand awareness but also drive targeted conversions and sales?

Understanding the dynamics of brand advertising during the election season

Amidst the electrifying buzz of political campaigns and fervent debates, another battleground emerges – the arena of advertising. As the 2024 elections loom closer, brands are gearing up to navigate this dynamic landscape with strategic prowess and innovative tactics. From leveraging values to participating in conversations, advertisers are poised to make their mark in the midst of this charged atmosphere.

127-year old Godrej family splits group; Nadir-Adi to control Godrej Industries

The Godrej family on Tuesday announced an ownership realignment of their shareholdings in the Godrej Companies. Godrej Industries Group will have Nadir Godrej as Chairperson and will be controlled by Adi Godrej, Nadir Godrej, and their immediate families. Godrej Enterprises Group will now be controlled by Jamshyd Godrej, Chairperson and Managing Director; Nyrika Holkar, Executive Director, and their immediate families. Pirojsha Godrej will be the Executive Vice Chairperson of GIG and will succeed Nadir Godrej as the Chairperson in August 2026.

Nitin Chhabra on how Ace Turtle is transcending boundaries & reshaping retail narrative

In this exclusive AG Talk dialogue, Nitin Chhabra, CEO, Ace Turtle, reveals the blueprint of the company’s, charting the course of retail marketing’s evolution. With a keen eye on expansion, Chhabra unveils the brand’s omnichannel aspirations, illuminating how Ace Turtle is poised to transcend boundaries and reshape the retail narrative.

Partnership with RCB aligns with our goal of cashless society in India: Ravi Santhanam

HDFC Bank’s partnership with Royal Challengers Bangalore (RCB) for the IPL season brings together two powerful entities in a collaboration aimed at reaching millions of cricket enthusiasts across India. In conversation with Adgully, Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, speaks at length about the partnership with RCB; how HDFC Bank aims to leverage this partnership to stay at the forefront of innovation in the fintech space.

Shalini Singh decodes RPG Group’s unique approach to sustainability communication

In conversation with Adgully, Shalini Singh, Group Head-Brand and Communications, RPG Group, speaks in length about her role at RPG Group, the #ChangetheStory sustainability project, RPG Group’s approach to sustainability communication, and much more.

OTT, e-comm at the forefront of delivering consumer delight using AI: Puneet Avasthi

In an exclusive chat with Adgully, Kantar’s Senior Executive Director - South Asia, Puneet Avasthi, speaks about the recent Kantar AI Summit, highlighting how AI is reshaping marketing dynamics in India. He touches upon key study highlights, including AI’s impact on consumer behaviour and its role in driving competitive advantage.

Inside Disney Kid’s summer lineup - local animation, storytelling to woo kid-adults

In a recent discussion with Adgully, Devika Prabhu, Head of Infotainment and Kids at Disney Star, delves into the network’s strategy behind its diverse lineup of shows, including the newly launched ‘Chhota StartUp’ and ‘Bhayyaji Balwan’. Prabhu sheds light on the thought process driving the creation and promotion of these local animations, particularly in the context of children’s entertainment during the summer months.

Prashant Khanna on standout innovations transforming sports broadcasting in India

Technological innovations are reshaping the world of sports broadcasting. In an interaction with Adgully, Prashant Khanna, Head - Field Operations, Studio, and R&D for Sports, Disney Star, shares insights into the philosophy driving innovation in sports broadcasting, the challenges faced, and the transformative impact of these advancements on viewership.

Susumu Fukunaga on strong localisation strategy for new Pokémon series

Quite a few changes can be expected as a new series of Pokémon – ‘Pokémon Horizons: The Series’ – returns to television. Sharing his excitement about the new storyline and characters, Susumu Fukunaga, Corporate Officer, The Pokémon Company, said that ‘Pokémon Horizons’ aims to engage audiences while respecting the legacy of Ash and Pikachu.