Week at a glance: Beyond cookies; T20 power play; PR industry and deepfake

Beyond cookies - Part 1: The rise of alternative solutions

Just the other day, Dan Taylor, Google Vice President of Global Advertising, affirmed the commitment to adhere to the 2024 timeline for cookie depreciation. As the sun sets on the era of third-party cookies, the landscape of programmatic advertising is undergoing a profound transformation.

Beyond Cookies - Part 2: Adaptability, collaborations for ethical data practices

In the ever-evolving realm of digital advertising, the demise of third-party cookies has sparked a seismic shift, challenging advertisers and agencies to rethink the very foundations of their measurement and attribution models.

Unleashing the cricket power play: Branding strategies for T-20 series

In the fast-paced realm of T20 International cricket, where every ball can turn the tide of a match, it’s not just a battle between bat and ball; there’s also a fierce competition off the field. Beyond the exhilarating moments on the pitch, T20I series present a unique and dynamic playground for brands seeking to make their mark in the world of sports marketing.

From indigenous festivals to Western events – the double-edged opportunity for brands

The global Indian is helping usher in new festive occasions for brands to exploit. For several years now, occasions like Valentine’s Day, Mother’s Day, Father’s Day, et al, have been converted into marketing opportunities by brands. In recent times, we have seen typically Western events such as Halloween, Black Friday, Cyber Monday, Thanksgiving being brought under the marketing umbrella.

How geared is the PR industry to tackle emerging challenges like deepfake?

In the realm of AI and technology, positives and negatives coexist. Despite the immense advantages, recent developments such as the rise of deepfake technology underscore the growing concerns within this dynamic space.

I take the blame when my films don’t do well - Salman Khan

The Salman Khan, Katrina Kaif, Emraan Hashmi starrer Tiger 3 is officially a hit now. The film released on Diwali and beat the festive day and World Cup distractions to cross over ₹400 crore in mere 10 days. Tiger 3 is directed by Maneesh Sharma, whereas, the second part, titled Tiger Zinda Hai was directed by Ali Abbas Zafar, who also directed Salman in Sultan.

Archana Anand on ZEE5 Global’s gameplan to be primary destination for South Asian content

ZEE5 Global, a leading streaming service for South Asian content, has announced a groundbreaking move to aggregate various South Asian streaming platforms within its platform through the launch of Add-ons in the US.

HDFC ERGO banks on PR, digital, outdoor for robust launch strategy for Here app

In an exclusive interaction with Adgully, Somesh Surana, Head - Digital Business Group & Marketing, HDFC ERGO General Insurance, speaks about the inspiration and idea behind their Here app, the marketing and communication strategies, leveraging digital platforms, the role of PR in amplifying brand visibility, and more.

Lalit Parmar decodes Hasbro’s marketing Blueprint for India

In conversation with Adgully, Lalit Parmar, Country Manager, Hasbro India, said, “Through our Gaming brands and arts and crafts segment Play-Doh, we believe Hasbro can play a significant role in developing toy-based pedagogy in school curriculum and classrooms, so we look forward to partnering with the government on this next phase of exponential growth.

Annual count of new fraud schemes up over twofold in 2020-2022: Nachiket Deole

In conversation with Adguly, Nachiket Deole, Head of Sales – India, DoubleVerify, speaks at length about ad frauds and how brands should be aware of it; It’s collaboration with platforms like Netflix, Meta, X, etc.

H&M considers sustainable practices as long-term investments: Amit Kothari

In an exclusive conversation with Adgully, Amit Kothari, Regional Head of Marketing & Customer Activation at H&M India, delves into the intricate threads that make H&M’s Festive Collection shine brighter each year. From the strategic use of digital platforms to the seamless integration of physical and online channels, H&M’s approach to marketing and customer engagement reflects a commitment to accessibility, style, and sustainability.

Rewind 2023: We’ve had a very expansive year - MVS Murthy, Federal Bank

Recapping the year 2023, MVS Murthy, CMO, Federal Bank, shares how the year 2023 was a pivotal year for Federal Bank. He also highlights some of the key trends and future plans for expansion in 2024.

Dentsu India bags BharatBenz account

BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles, is the wholly owned subsidiary of Daimler Truck AG (“Daimler Truck”). The network won the account following a multi-agency pitch.

Rediffusion accuses Star Sports of IP infringement of Pro Kabaddi League

Rediffusion, a leading advertising agency in India, has alleged that Star Sports, a major broadcast network, used its intellectual property (IP) without permission in a recent commercial for the Pro Kabaddi League (PKL) featuring actor Tiger Shroff.

Vinculum Group founder-CEO Venkat Nott on navigating the omni channel landscape

In this exclusive interview with Adgully, Venkat Nott, Founder and CEO of Vinculum Group, a trailblazer in the realm of omni channel retailing, shares Vinculum’s insights on the pivotal role of AI-powered e-commerce solutions and other aspects.

GullyChat: Spotlight on embracing emerging tech in communication

The year 2023 has been about generative Artificial Intelligence and other emerging technologies that are beginning to bring about a transformation in the way businesses operate. In such a state of tech flux, it has become important for the Public Relations industry to be up-to-date in how they handle the business for their clients.