Week at a glance: Cost of ad fraud; Ad industry; Digital; Streaming; PR; Campaigns; Memes

The true cost of ad fraud in 2024: Strategies to outmanoeuvre the fraudsters

Fraudsters are akin to chameleons, adapting and evolving with their street-smart guile. As we approach 2024, the question on everyone’s mind is: How will ad fraud tactics evolve, and what measures can advertisers employ to outmanoeuvre the ever-adapting strategies of fraudsters? Equally important is the need for them to collaborate to create a more resilient advertising ecosystem.

True cost of ad fraud: Deep dive into prevention strategies

The battle against ad fraud has become increasingly critical as we approach 2024. Advertisers, publishers, and technology experts find themselves at the vanguard of a dynamic struggle to maintain the integrity of the digital advertising ecosystem.

Rewind 2023: Realignments, acquisitions, movements ruled Indian advertising

The year 2023 saw several important developments, realignments, rejigging of roles & responsibilities, and movements in the Indian advertising industry. Adgully takes a look back at the key developments and trends seen in the Indian advertising industry during the year.

The digital tapestry of 2023: Tech’s turmoil, AI, and more

As we step into the third decade of the 21st century, the digital domain continues to evolve at an unprecedented pace, reshaping the way businesses operate and individuals interact with technology.

Binge and beyond: Inside 2023’s most transformative moments in Indian streaming

It was a year of seismic shifts and disruptions in the Indian streaming industry. With a projected market value of $3.5 billion by 2027, the landscape witnessed consolidation, content wars, and the rise of new players, all vying for eyeballs on screens big and small.

Navigating a dynamic landscape: A look back at key marketing trends of 2023

As we bid farewell to 2023, it is time to reflect on the dynamic journey of the marketing sector over the past year. The landscape has evolved rapidly, driven by technological advancements, changing consumer behaviors, and global events. In this recap, we'll delve into key trends, challenges, and innovations that have defined the marketing sector in 2023.

The trends that drove PR & Corp Comm in 2023, and the road ahead in 2024

As the year draws to a close, it’s time to take stock of the important trends and developments that dominated the industry, with long term ramifications. 2023 was a year when Artificial Intelligence disrupted every industry; Public Relations and Corporate Communications, too, did not remain immune to AI’s wide-ranging impact.

How PR industry handled crisis communication in 2023

In the fast-paced world of public relations, 2023 brought unforeseen challenges and opportunities for firms across the industry. Navigating a complex landscape, PR agencies showcased resilience and adaptability in their crisis management plans.

Ruder Finn has eyes on 3 big things - Tech, Talent, Transformation: Atul Sharma

In conversation with Adgully, Atul Sharma, CEO, Ruder Finn India & Head, Middle East, speaks about operating in the rapidly evolving landscape of communications and public relations, turning up the volume on technology in 2024, embracing AI in a big way, and much more.

Indian PR Industry poised for significant growth in 2024: Bhaskar Majumdar

Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia, writes about how the Indian Public Relations industry is poised for significant growth in 2024, driven by several key factors. The industry has gone through a radical shift with the availability of data, wider reach of internet, analytics, and growth of smartphones.

Rewind 2023: Transformative shifts shaping marketing narratives: Arvind RP

Recapping the year 2023, Arvind RP, CMO, McDonald’s India (South & West), reflects on the major developments in the QSR sector in 2023; he also shares insights into McDonald’s India’s performance during the year, the pivotal role of AI in reshaping advertising and marketing approaches for brands, as well as outlines the strategies for future growth and expansion in 2024.

EY’s Ashish Pherwani decodes growth of music publishing industry

EY’s report, titled ‘The Music Creator Economy: The Rise of Music Publishing in India’, thoroughly explores the current landscape, market potential, and perspectives shaping the music publishing sector in the country. Ashish Pherwani, EY India Media & Entertainment Leader, highlights the survey findings, emphasising the critical role of music in India’s media and entertainment sector.

How Finolex Industries is aligning with customers’ evolving needs

In an interaction with Adgully, Pradeep Shastry Vedula, President - Sales and Marketing, Finolex Industries, speaks about the company’s innovative Super Plumber Loyalty Programme, delivering high-quality and durable solutions, marketing and community engagement initiatives in the pipeline industry, and much more.

Rewind 2023: A transformative year for Media, Marketing, Advertising - Irvinder Ray

Recapping the year 2023, Irvinder Ray, Partner, Deloitte India, recalled how the year 2023 was a transformative year for the Media, Marketing, and Advertising industry in India, demonstrating innovation and resilience in the face of economic challenges, quickly adapting to changes, with noteworthy developments in artificial intelligence, programmatic technology, and data analytics. Moreover, there was a considerable shift towards content that was more interactive and personalised.

Rewind 2023: Noticeable fatigue due to constant use of digital media - Nisha Narayanan

Recapping the year 2023, Nisha Narayanan, COO & Director, Red FM & Magic FM, speaks at length about the dynamic changes seen in the Media, Marketing and Advertising ecosystem in India in 2023; radio industry trends this year; launching first ever on-air Quiz India Movement; expectations from 2024, and much more…

GullyChat - Brands need to move beyond media targeting: Experts

The year 2023 is being called a transformative year for the industry. This was a year when DeepTech ruled supreme and dominated non-technical fields such as media, marketing, advertising. Generative AI is bringing disruptive shifts in the way the M&E and advertising industry operates.

Rewind 2023: Ad campaigns that grabbed attention this year

In 2023, advertising campaigns moved beyond mere product promotion; they transformed into potent conduits of emotion, empathy, and societal connection. Brands ceased being impersonal entities and evolved into empathetic companions, resonating profoundly with audiences by understanding their desires, struggles, and aspirations.

From Lappu sa Sachin to Moye Moye memes that went viral in 2023

2023 became a meme-rich year, offering a daily dose of laughter and creativity. Memes, those humorous and often relatable snippets of digital content, took various forms, from the playful ‘Lappu sa Sachin’ to ‘So Beautiful So Elegant Just Looking Like A Wow’. These viral sensations not only added joy to our online experience but also served as shared expressions of humor that resonated across diverse audiences.