Week at a glance: Creator economy outlook; Effies 2022 winners; Naatu Naatu @Golden Globes

EFFIE India 2022 Winners announced - Ogilvy wins Agency of the year

Mondelez India was judged the EFFIE India Client of the Year, while Ogilvy Group was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school’.

Navigating the advertising and marketing ecosystem in 2023

The pandemic played a decisive role in shaping the advertising and marketing trends in 2022. For example, D2C e-commerce sales saw an exponential rise with people confined to their homes. We also saw the great boom in live content; brands used live videos increasingly to reach out to their TG.

Creator economy outlook for 2023 Part 1: Year of micro & nano influencers and innovation

The other day, global creator commerce company Whalar announced a first-of-its-kind full-funnel measurement solution for the creator economy. The strategic collaboration includes, according to a release, some of today’s most forward-thinking platforms – Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs, and VidMob.

Creator economy outlook Part 2: The Metaverse & AI factor and rise of virtual influencers

The number of content creators has been rising exponentially. As per a recent Meta report, the global Creator Economy is forecasted to reach over $100 billion. Over the years, YouTube has emerged as a major platform for creators.

PR will focus on audience personas, transparency & authenticity in 2023: Aman Gupta

Aman Gupta, Managing Partner - Asia, Health Practice, SPAG - A FINN Partners Company, speaks about the key trends that are expected to dominate the PR Industry in 2023, targeting the right audience by identifying audience personas, building transparency, authenticity and reinforcing stronger digital presence. Further, he also highlights the major focus areas of SPAG in 2023.

PR industry is at the cusp of great transformation: Kulpreet Freddy Vesuna

Kulpreet Freddy Vesuna, Founder & Managing Director, Impact Public Relations, highlights the key factors that are expected to dominate the PR industry in 2023, the further dominance of tech-driven digital, increasing impact of social media, opportunities offered by a robust start-up ecosystem, and more.

Disney Star appoints Ajit Varghese as Head of Network Advertising Sales

Disney Star today announced the appointment of Ajit Varghese as Head of Network Advertising Sales. In this role, he will be responsible for overall advertising revenues of Disney Star’s television and digital businesses and for driving growth through transformative sales and channel strategies, creating alliances and business development.

Meta appoints Vikas Purohit as head of global business group in India

Meta announced the appointment of Vikas Purohit as the Director of Global Business Group in India to lead the strategy and delivery of the charter that is focused on the country's largest advertisers and agency partners.

upGrad CEO Arjun Mohan resigns

Arjun Mohan, CEO of upGrad, has resigned after a nearly three-year tenure, underscoring growing pressure on edtech startups in a post-Covid business environment.

We hope to grow 100%, reach turnover of Rs 200 cr by 2023-end: Rajat Tuli, Ustraa

As 2023 kicks off, Adgully has approached key industry leaders to Crystal Gaze into 2023, as part of our annual Trending Now series, to highlight the major trends and developments that they see dominating the industry in the year ahead. Rajat Tuli Co- Founder , Ustraa speaks about the key trends dominating in the men’s grooming industry, the trends they expect and much more.

Lock screen marketing to gain traction in 2023: Vasuta Agarwal

Vasuta Agarwal, Chief Business Officer, Consumer Platform Advertising, InMobi, shares about the key trends that will dominate the advertising industry in 2023, her expectations and much more.

Neha Prasad decodes PepsiCo’s Kurkure ‘Halke Mein Lo’ proposition

Starting 2023 on a lighthearted note, Kurkure has unveiled a fun new TV campaign celebrating its new sub-brand – Kurkure Playz. The film is set in an old cottage that a family has recently moved into, bringing the snack’s light texture to life. While settling into their new house, the protagonist, a young guy, is surprised by an unexpected ghost that terrifies the family to death.

2023 will see notable shifts in AI in healthcare: Sameer Maheshwari, HealthKart

Looking ahead at 2023, Sameer Maheshwari, Founder and CEO, HealthKart, believes there will be notable shifts in Artificial Intelligence in Healthcare, increased focus on holistic wellness, building omnichannel distribution infrastructure, and more.

How Bacardi’s consumer engagement is gaining traction from the hip-hop movement

In an interaction with Adgully, Arti Hajela, Regional Brand & Category Head, RTD Bacardi, speaks about the journey of Breezer Vivid Shuffle over six seasons, India’s growing hip-hop movement, engaging with consumers through the festival route, and more.

Expect to see a lot of collaborations & consolidations in the FMCG sector: Divyesh Panchal

Divyesh Panchal, Founder, and CEO, D2P Consultancy, speaks about some key trends dominating the FMCG industry, the major push towards healthy and mindful snacking, collaborations and consolidations expected in the FMCG sector, and more.

Balance has always been the key for women leaders: Rutu Mody-Kamdar

In conversation with Adgully, Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants, speaks about the championing spirit of women leaders, how the pandemic has been an equaliser in many ways, putting oneself at the centre, gender sensitivity, and more.

Brands are celebrating Naatu Naatu’s Golden Globe victory!

RRR won the Golden Globes for the Best Original Song for Naatu Naatu. The song went on to win hearts globally with its banger beats. This historic victory was celebrated by various Indian brands by posting hilarious memes as part of the celebration.

Wunderman Thompson India appoints Rajeshwari Rao as SVP & ECD

Rajeshwari Rao has been appointed as Senior Vice President and Executive Creative Director at Wunderman Thompson India effective 9th January 2023.Based out of Mumbai, Rajeshwari will be the creative head on the agency’s Unilever’s business in addition to several other important businesses.