Week at a glance: Death of an executive; Google antitrust case

Dear friends,

The tragic death of a young executive Anna Sebastian Perayil working with EY and a powerful and emotional email sent by her mother after her death to EY India head, has once again turned the spotlight on the ground realities of the work environment in India’s organisations, which can be very toxic. All this, when the country is still trying to ensure a safe work environment for women and the second wave of #MeToo revolution in India’s entertainment industry.

View Point: Be it India or Bharat, seems like no country for women

In this View Point article, Adgully seeks to understand some ground realities of why such cases of harassment of women in the workforce happen with such impunity, are the rules in place adequate as a deterrent, what are the remedial measures, how organisations can create an environment of empowerment for their women employees.

Google antitrust case

Killer acquisitions, market manipulation: Antitrust case threatens Google’s ad dominance

The highly anticipated antitrust trial against Google, initiated by the US Department of Justice (DOJ), marks one of the most significant antitrust cases in the tech industry in decades. The DOJ alleges that Google has unlawfully maintained its dominance in the $200 billion digital advertising market through a series of strategic acquisitions and anti-competitive practices.

Google unveils confidential matching for enhanced data privacy

Google has launched confidential matching, a new technology that uses confidential computing to securely connect advertisers' first-party data with Google's measurement and audience solutions. This innovative approach aims to enhance data privacy and improve the accuracy of ad campaigns.

Google overturns €1.5 billion EU antitrust fine

Google has successfully appealed a significant antitrust fine imposed by the European Commission five years ago. The European General Court annulled the €1.5 billion penalty, citing errors in the Commission’s assessment of the company's advertising contracts.

Programmatic CTV

Programmatic CTV: Transforming the future of TV advertising and media buying

In this article, we explore how programmatic CTV is reshaping TV advertising, highlighting key benefits such as enhanced targeting, improved efficiency, and greater accountability, and how it’s driving the future of media buying in the digital age.

Online Gaming

Creating culturally relevant content will propel online gaming to newer heights: Experts

In this article, Adgully delves into the significant impact of affordable smartphones and widespread internet access on the Indian gaming industry, exploring how these factors have catalyzed growth and innovation.

AVGC players upbeat about Cabinet’s nod for NCoE, see it as a gamechanger

Q&A: Kunal Sharma, AVP - Marketing, MT & Ecommerce, KRBL

India Gate achieved 22% CAGR in 3 years; Rs 4,000 cr top line in FY24: Kunal Sharma

In an exclusive interaction with Adgully, Kunal Sharma, AVP - Marketing, MT & Ecommerce, KRBL, speaks at length about the inspiration behind creation of the “Grains of Hope” campaign, the thought and concept behind it, how India Gate plans to measure the impact of the ‘Grains of Hope” initiative on eradication of hunger levels among underprivileged children. He also delves into the association with Olympian Manu Bhaker.

Other headlines:

As eCommerce majors unleash online festive sales, will the problem of plenty hit revenues?

Rohit Ohri retires from FCB Group after eight years

Sapna Desai on how ManipalCigna is leveraging AI to personalise customer journeys

PR must offer clear career progression to retain skilled professionals: Abhishek Puri

Social media trolling helps us improve ourselves in Bigg Boss Marathi: Ketan Mangaonkar

Until next week…

Shanta Saikia

Editor

Adgully