Week at a glance: Decoding data-driven marketing at DATAMATIXX Asia 2024

Dear friends,

It was a week of data-led discussions as industry experts converged at Adgully’s DATAMATIXX Asia Summit & Awards 2024 in Mumbai on Tuesday. Various aspects of marketing in a digital- and data-led ecosystem were highlighted by leaders at the forefront of driving this revolution.

At the Olympics, it was a mix of happiness and heartbreak for India. India won a Hockey Bronze, Aman Sehrawat became te youngest India to win an Olympics medal – a Bronze in wrestling. Despite high expectations for gold, Neeraj Sharma had to settle for a Silver in Javelin throw. Pakistan’s Arshad Nadeen won the Gold. But what won the hearts of netizens were the reaction of mothers of the two athletes, who proved that Desi moms are the best!

Vinesh Phogat lost out a chance at a Gold medal by 100 grams. It broke the collective hearts of all Indians across the world. On the other hand, her fellow wrestler Antim Panghal brought shame to India by her conduct.

From an industry perspective, here’s what dominated this week:

DATAMATIXX Asia Award 2024 Winners

DATAMATIXX Asia: Xapads Media shines; Sheehan DMello is Media Planner of the Year

Winners of the third edition of DATAMATIXX Awards 2024 were felicitated amid loud cheers from the industry at a glittering ceremony in Mumbai  on August 6, 2024. This year, Xapads Media won much of the accolades, bagging the award for Best Programmatic-Capabilities By An Agency. Twelve of the nominated works by Xapads Media won in various categories.

Manish Tiwary quits Amazon India

Manish Tiwary steps down as Amazon India Country Head

Manish Tiwary, Country Manager, India Consumer Business, Amazon India, has resigned from the organisation after a stint of eight and a half years with the e-commerce major, as per industry sources. He will continue till October or a smooth transition.

CTV advertising in India

In this two-part report, Adgully does an in-depth analysis of the growth of CTV advertising in India, and the numerous factors driving this growth. The report also tracks the emerging trends and opportunities in CTV advertising, besides dwelling on how to leverage CTV advertising for stronger brand awareness and recall; digital targeting and CTV’s immersive experience; impact of Generative AI on CTV advertising, and much more.

Potential of CTV advertising in India: Revolutionising how ads are targeted and delivered

Optimizing ROI in CTV advertising: Strategies for more effective and tailored campaigns

Data-Driven Growth Marketing

Thriving in the privacy-first era of data-driven growth marketing

In today’s highly competitive economic landscape, growth is mission-critical for CMOs. In order to explore this in-depth, Adgully, in partnership with PivotRoots, has commenced a research on ‘Thriving in the Privacy-First Era of Data-Driven Growth Marketing’.

In conversation with Adgully, Dr Ashish Bajaj, CMO, Narayana Health, and Mayank Shah, Vice-President, Parle Products, speak about key parameters such as Measurement, Targeting and Personalisation, Retargeting and Remarketing, and more.

Rural economy to grow further, leading to 12-14% ad spend growth this festive season

Rural consumption growth outperformed urban markets in the first quarter of 2024 with a rise of 5.2% in volume, while urban consumption growth rate stood at 2.8%, witnessing a decrease of 5.7%. The rural market is estimated to outshine the urban markets in India in 2024 second quarter as well and is a favourable driving force propelling the growth in the FMCG sector in India in 2024.

WPP nears $800M deal to sell stake in PR firm FGS Global to KKR

Advertising conglomerate WPP is on the verge of finalizing a deal to sell its majority stake in financial communications firm FGS Global to private equity firm KKR. The proposed agreement involves WPP selling its 50.5% stake in FGS for around $800 million, thereby valuing the entire communications business at about $1.6 billion.

Ag Talk: Rahul Talwar, CMO, Max Life Insurance

We will focus on compelling storytelling during this festive season: Rahul Talwar

In this exclusive Ag Talk interaction with Adgully, Rahul Talwar, Chief Marketing Officer, Max Life Insurance, speaks at length about Max Life’s customer-centric marketing strategies, including their #ABCDE motto, innovative digital initiatives, and unique approach to celebrity endorsements. Talwar also highlights the company’s use of AI to enhance customer experiences and their plans for leveraging the festive quarter to boost engagement and policy subscriptions.

Until next week...

Shanta Saikia

Adgully